Marketing as a driver of successful market introduction of innovative products in a transforming national economy

Kurpayanidi Konstantin Ivanovich

Қўқон университети хабарномаси · 2023-yil

Annotatsiya

The innovative renewal of the world economy and the transition to a new knowledge-based economy are the main drivers of social development in modern society. This paradigm shift towards a postindustrial society has elevated enterprises producing innovative products to becoming key players in this new economy. However, there is a high risk associated with launching innovative products on the market, with around a third of new products failing and leading to losses rather than profits. Therefore, marketing support for the creation of new products is vital for companies in this space. This article explores the significance of marketing research in introducing innovative products to the market, the factors influencing the success of new products, the market for innovative products, and features of marketing innovation.

Maqola ma’lumotlari
MualliflarKurpayanidi Konstantin Ivanovich
JurnalҚўқон университети хабарномаси
NashriyotҚўқон университети
ISSN2181-1695
Nashr sanasi2023-09-30
Jild8
Betlar48-51
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

Marketing, innovation marketing, marketing efficiency, success factors of a new product, the market of innovative products, innovation marketing, transformation of the economy.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAKurpayanidi Konstantin Ivanovich (2023). MARKETING AS A DRIVER OF SUCCESSFUL MARKET INTRODUCTION OF INNOVATIVE PRODUCTS IN A TRANSFORMING NATIONAL ECONOMY. Қўқон университети хабарномаси, 8, 48-51. https://www.herald.kokanduni.uz/index.php/public_html/article/view/800
GOST (OAK)Kurpayanidi Konstantin Ivanovich MARKETING AS A DRIVER OF SUCCESSFUL MARKET INTRODUCTION OF INNOVATIVE PRODUCTS IN A TRANSFORMING NATIONAL ECONOMY // Қўқон университети хабарномаси. – 2023. – T. 8. – P. 48-51.
MLAKurpayanidi Konstantin Ivanovich. “MARKETING AS A DRIVER OF SUCCESSFUL MARKET INTRODUCTION OF INNOVATIVE PRODUCTS IN A TRANSFORMING NATIONAL ECONOMY.” Қўқон университети хабарномаси, 8, 48-51, 2023. https://www.herald.kokanduni.uz/index.php/public_html/article/view/800
ChicagoKurpayanidi Konstantin Ivanovich. “MARKETING AS A DRIVER OF SUCCESSFUL MARKET INTRODUCTION OF INNOVATIVE PRODUCTS IN A TRANSFORMING NATIONAL ECONOMY.” Қўқон университети хабарномаси, 8, 48-51 (2023). https://www.herald.kokanduni.uz/index.php/public_html/article/view/800
HarvardKurpayanidi Konstantin Ivanovich (2023) ‘MARKETING AS A DRIVER OF SUCCESSFUL MARKET INTRODUCTION OF INNOVATIVE PRODUCTS IN A TRANSFORMING NATIONAL ECONOMY’, Қўқон университети хабарномаси, 8, 48-51. https://www.herald.kokanduni.uz/index.php/public_html/article/view/800
BibTeX
@article{kurpayanidikonstantinivanovich2023,
  title = {MARKETING AS A DRIVER OF SUCCESSFUL MARKET INTRODUCTION OF INNOVATIVE PRODUCTS IN A TRANSFORMING NATIONAL ECONOMY},
  author = {Kurpayanidi Konstantin Ivanovich},
  journal = {Қўқон университети хабарномаси},
  year = {2023},
  volume = {8},
  pages = {48-51},
  url = {https://www.herald.kokanduni.uz/index.php/public_html/article/view/800}
}

Boshqa maqola uchun iqtibos tayyorlash

Қўқон университети хабарномаси jurnalidan boshqa maqolalar

Қўқон университети хабарномаси — barcha maqolalar · 2023-yil arxivi

Kurpayanidi Konstantin Ivanovich — boshqa maqolalari

Iqtisodiyot sohasidagi boshqa maqolalar

Iqtisodiyot sohasidagi OAK jurnallari