Marketing texts represent an important type of discourse aimed at influencing consumer behavior and promoting products or services. From a linguopragmatic perspective, these texts combine linguistic means with pragmatic strategies to achieve persuasive communication. The purpose of this study is to analyze the linguopragmatic features of marketing texts and to identify the language tools used to influence the target audience. The research focuses on persuasive strategies, speech acts, emotional and evaluative vocabulary, and stylistic devices commonly used in advertising and marketing discourse. The findings show that effective marketing texts rely on carefully selected linguistic structures and pragmatic techniques that help create a positive image of the product and encourage consumer engagement.
| Mualliflar | Shokhida, Baxtiyorjon qizi Rakhmatillayeva |
|---|---|
| Jurnal | Қўқон ДПИ. Илмий хабарлар |
| Nashriyot | Қўқон давлат педагогика институти |
| ISSN | 3030-3958 |
| Nashr sanasi | 2026-08-08 |
| Jild | 8 |
| Son | 7 |
| Betlar | 449-454 |
| Til | Ingliz |
| DOI | 10.70728/b.series.fil.v08.i07.070 |
| Indeksga qo‘shilgan | 2026-08-27 |
DOI: 10.70728/b.series.fil.v08.i07.070 · Maqolaning asl sahifasi
marketing discourse, linguopragmatics, persuasive strategies, advertising language, speech acts, consumer communication.
| APA | Shokhida, Baxtiyorjon qizi Rakhmatillayeva (2026). LINGUOPRAGMATIC FEATURES OF MARKETING TEXTS. Қўқон ДПИ. Илмий хабарлар, 8(7), 449-454. https://doi.org/10.70728/b.series.fil.v08.i07.070 |
|---|---|
| GOST (OAK) | Shokhida, Baxtiyorjon qizi Rakhmatillayeva LINGUOPRAGMATIC FEATURES OF MARKETING TEXTS // Қўқон ДПИ. Илмий хабарлар. – 2026. – T. 8, № 7. – P. 449-454. – DOI: 10.70728/b.series.fil.v08.i07.070. |
| MLA | Shokhida, Baxtiyorjon qizi Rakhmatillayeva. “LINGUOPRAGMATIC FEATURES OF MARKETING TEXTS.” Қўқон ДПИ. Илмий хабарлар, 8(7), 449-454, 2026. https://doi.org/10.70728/b.series.fil.v08.i07.070 |
| Chicago | Shokhida, Baxtiyorjon qizi Rakhmatillayeva. “LINGUOPRAGMATIC FEATURES OF MARKETING TEXTS.” Қўқон ДПИ. Илмий хабарлар, 8(7), 449-454 (2026). https://doi.org/10.70728/b.series.fil.v08.i07.070 |
| Harvard | Shokhida, Baxtiyorjon qizi Rakhmatillayeva (2026) ‘LINGUOPRAGMATIC FEATURES OF MARKETING TEXTS’, Қўқон ДПИ. Илмий хабарлар, 8(7), 449-454. https://doi.org/10.70728/b.series.fil.v08.i07.070 |
| BibTeX | @article{shokhidabaxtiyorjonqizirakhmatillayeva2026,
title = {LINGUOPRAGMATIC FEATURES OF MARKETING TEXTS},
author = {Shokhida, Baxtiyorjon qizi Rakhmatillayeva},
journal = {Қўқон ДПИ. Илмий хабарлар},
year = {2026},
volume = {8},
number = {7},
pages = {449-454},
doi = {10.70728/b.series.fil.v08.i07.070},
url = {https://doi.org/10.70728/b.series.fil.v08.i07.070}
} |
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