COMMUNICATION STRATEGY AS A TOOL FOR EFFECTIVE MANAGEMENT OF MINING COMPANIES IN THE CONTEXT OF TRANSFORMATION AND GLOBAL CHALLENGES

Kosimova , Ranokhon, Косимова , Раъно, Косимова , Раъно

Иқтисодий тараққиёт ва таҳлил · 2026-yil

Annotatsiya

The article explores the role of communication strategy as an instrument of strategic management in mining companies under conditions of digitalization, institutional transformation, and global challenges, including ESG requirements and corporate governance transparency. The relevance of the research is explained by the ongoing economic and institutional reforms in the Republic of Uzbekistan aimed at ensuring economic openness, attracting investment, and integrating enterprises into the global economic community. Based on theoretical approaches, international experience, and empirical data from JSC Navoi Mining and Metallurgical Company, it is substantiated that a communication strategy not only provides information support but also contributes to managing reputational risks and supporting managerial decision-making.

Maqola ma’lumotlari
MualliflarKosimova , Ranokhon, Косимова , Раъно, Косимова , Раъно
JurnalИқтисодий тараққиёт ва таҳлил
Nashr sanasi2026-02-27
Jild4
Son2
Betlar289-295
TilRus
DOI10.60078/2992-877x-2026-vol4-iss2-pp289-295

Kalit so‘zlar

communication strategy, strategic management, mining industry, corporate communications, ESG, коммуникационная стратегия, стратегическое управление, горнодобывающая отрасль, корпоративные коммуникации, ESG, коммуникацион стратеги, стратегик бошқару, кончилик саноат, корпоратив коммуникациялар, ESG

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