DIGITAL TRANSFORMATION OF THE ECONOMY AND ITS EFFECTS ON CONSUMER MARKET DYNAMICS IN UZBEKISTAN

Abdirashidov , Ashirali, Абдирашидов , Аширали, Abdirashidov , Ashirali

Иқтисодий тараққиёт ва таҳлил · 2025-yil

Annotatsiya

The digital transformation of the economy has become a crucial factor in reshaping consumer market dynamics around the world, especially in emerging economies. This article examines the impact of digitalization on the development and structural change of the consumer market in Uzbekistan. The study analyzes how the expansion of digital technologies, such as e-commerce platforms, digital payment systems, online retail services, and data-driven marketing, has changed consumer behavior, market access, competition, and efficiency. The study results show that digital transformation has contributed to increasing market transparency, reducing transaction costs, expanding consumer choice, and enhancing the role of small and medium-sized enterprises in the consumer market. At the same time, the study identified persistent challenges related to digital inequality, infrastructure gaps, and regulatory adaptation. The article concludes that a sustainable digital transformation, supported by targeted policy measures and institutional reforms, is crucial for building a competitive, inclusive, and resilient consumer market in Uzbekistan.

Maqola ma’lumotlari
MualliflarAbdirashidov , Ashirali, Абдирашидов , Аширали, Abdirashidov , Ashirali
JurnalИқтисодий тараққиёт ва таҳлил
Nashr sanasi2025-12-29
Jild3
Son12
Betlar9-18
TilO‘zbek
DOI10.60078/2992-877x-2025-vol3-iss12-pp9-18

Kalit so‘zlar

Digital transformation, consumer market, digital economy, e-commerce, consumer behavior, market development, digital services, цифровая трансформация, потребительский рынок, цифровая экономика, электронная коммерция, поведение потребителей, развитие рынка, цифровые услуги, Raqamli transformatsiya, isteʼmol bozori, raqamli iqtisodiyot, elektron tijorat, isteʼmolchilarning xulq-atvori, bozorni rivojlantirish, raqamli xizmatlar

Ilmiy soha

Иқтисодий тараққиёт ва таҳлил jurnalidan boshqa maqolalar

Иқтисодий тараққиёт ва таҳлил — barcha maqolalar