This research paper examines the theoretical foundations of the marketing concept, the stages of its development and the practical features of its application in the tourism sector. Currently, the marketing concept is considered not only as a strategic approach aimed at selling a product or service, but also as a management philosophy based on a deep focus on customer needs. The study analyzes the role of marketing tools in the context of specific features of tourism - seasonality, direct contact with the consumer and the importance of service quality.
| Mualliflar | Djumayeva , Muhlisaxon, Джумаева , Мухлисахон, Djumayeva , Muhlisaxon |
|---|---|
| Jurnal | Иқтисодий тараққиёт ва таҳлил |
| Nashr sanasi | 2025-08-29 |
| Jild | 3 |
| Son | 8 |
| Betlar | 25-33 |
| Til | O‘zbek |
| DOI | 10.60078/2992-877x-2025-vol3-iss8-pp25-33 |
DOI: 10.60078/2992-877x-2025-vol3-iss8-pp25-33 · Maqolaning asl sahifasi
marketing concept, marketing in tourism, 7P model, marketing tools, marketing trends, маркетинговая концепция, маркетинг в туризме, модель 7P, маркетинговые инструменты, маркетинговые тенденции, marketing kontseptsiyasi, turizm marketingi, 7P modeli, marketing vositalari, marketing tendensiyalari
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