The concept of marketing and its theoretical and practical bases application in the tourism industry

Djumayeva , Muhlisaxon, Джумаева , Мухлисахон, Djumayeva , Muhlisaxon

Иқтисодий тараққиёт ва таҳлил · 2025-yil

Annotatsiya

This research paper examines the theoretical foundations of the marketing concept, the stages of its development and the practical features of its application in the tourism sector. Currently, the marketing concept is considered not only as a strategic approach aimed at selling a product or service, but also as a management philosophy based on a deep focus on customer needs. The study analyzes the role of marketing tools in the context of specific features of tourism - seasonality, direct contact with the consumer and the importance of service quality.

Maqola ma’lumotlari
MualliflarDjumayeva , Muhlisaxon, Джумаева , Мухлисахон, Djumayeva , Muhlisaxon
JurnalИқтисодий тараққиёт ва таҳлил
NashriyotЎзбекистон иқтисодиётини ривожлантиришнинг илмий-тадқиқот маркази
ISSN2992-877X
Nashr sanasi2025-08-29
Jild3
Son8
Betlar25-33
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.60078/2992-877x-2025-vol3-iss8-pp25-33
Indeksga qo‘shilgan2026-08-27

DOI: 10.60078/2992-877x-2025-vol3-iss8-pp25-33 · Maqolaning asl sahifasi

Kalit so‘zlar

marketing concept, marketing in tourism, 7P model, marketing tools, marketing trends, маркетинговая концепция, маркетинг в туризме, модель 7P, маркетинговые инструменты, маркетинговые тенденции, marketing kontseptsiyasi, turizm marketingi, 7P modeli, marketing vositalari, marketing tendensiyalari

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APADjumayeva , Muhlisaxon, Джумаева , Мухлисахон, & Djumayeva , Muhlisaxon (2025). THE CONCEPT OF MARKETING AND ITS THEORETICAL AND PRACTICAL BASES APPLICATION IN THE TOURISM INDUSTRY. Иқтисодий тараққиёт ва таҳлил, 3(8), 25-33. https://doi.org/10.60078/2992-877x-2025-vol3-iss8-pp25-33
GOST (OAK)Djumayeva , Muhlisaxon, Джумаева , Мухлисахон, Djumayeva , Muhlisaxon THE CONCEPT OF MARKETING AND ITS THEORETICAL AND PRACTICAL BASES APPLICATION IN THE TOURISM INDUSTRY // Иқтисодий тараққиёт ва таҳлил. – 2025. – T. 3, № 8. – P. 25-33. – DOI: 10.60078/2992-877x-2025-vol3-iss8-pp25-33.
MLADjumayeva , Muhlisaxon, Джумаева , Мухлисахон, and Djumayeva , Muhlisaxon. “THE CONCEPT OF MARKETING AND ITS THEORETICAL AND PRACTICAL BASES APPLICATION IN THE TOURISM INDUSTRY.” Иқтисодий тараққиёт ва таҳлил, 3(8), 25-33, 2025. https://doi.org/10.60078/2992-877x-2025-vol3-iss8-pp25-33
ChicagoDjumayeva , Muhlisaxon, Джумаева , Мухлисахон, and Djumayeva , Muhlisaxon. “THE CONCEPT OF MARKETING AND ITS THEORETICAL AND PRACTICAL BASES APPLICATION IN THE TOURISM INDUSTRY.” Иқтисодий тараққиёт ва таҳлил, 3(8), 25-33 (2025). https://doi.org/10.60078/2992-877x-2025-vol3-iss8-pp25-33
HarvardDjumayeva , Muhlisaxon, Джумаева , Мухлисахон, and Djumayeva , Muhlisaxon (2025) ‘THE CONCEPT OF MARKETING AND ITS THEORETICAL AND PRACTICAL BASES APPLICATION IN THE TOURISM INDUSTRY’, Иқтисодий тараққиёт ва таҳлил, 3(8), 25-33. https://doi.org/10.60078/2992-877x-2025-vol3-iss8-pp25-33
BibTeX
@article{djumayevamuhlisaxon2025,
  title = {THE CONCEPT OF MARKETING AND ITS THEORETICAL AND PRACTICAL BASES APPLICATION IN THE TOURISM INDUSTRY},
  author = {Djumayeva , Muhlisaxon and Джумаева , Мухлисахон and Djumayeva , Muhlisaxon},
  journal = {Иқтисодий тараққиёт ва таҳлил},
  year = {2025},
  volume = {3},
  number = {8},
  pages = {25-33},
  doi = {10.60078/2992-877x-2025-vol3-iss8-pp25-33},
  url = {https://doi.org/10.60078/2992-877x-2025-vol3-iss8-pp25-33}
}

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