Prospects of using digital marketing tools in the field of tourism

Djumayeva , Mukhlisakhon, Джумаева , Мухлисахон, Djumayeva , Muhlisaxon

Илғор иқтисодиёт ва педагогик технологиялар · 2025-yil

Annotatsiya

The article analyzes the relevance and prospects of using digital marketing tools in the tourism sector. The theoretical foundations and practical application mechanisms of digital marketing are highlighted, and marketing tools in the pre-pandemic and post-pandemic periods are compared. The results of the study show that traditional advertising tools are gradually being replaced by modern digital approaches, and digital technologies are gaining priority in tourism marketing. This significantly increases efficiency, international visibility, and competitiveness in the industry.

Maqola ma’lumotlari
MualliflarDjumayeva , Mukhlisakhon, Джумаева , Мухлисахон, Djumayeva , Muhlisaxon
JurnalИлғор иқтисодиёт ва педагогик технологиялар
NashriyotТошкент давлат иқтисодиёт университети ҳузуридаги «Ўзбекистон иқтисодиётини ривожлантиришнинг илмий асослари ва муаммолари» илмий-тадқиқот маркази
ISSN1994-2025
Nashr sanasi2025-09-12
Jild2
Son5
Betlar35-43
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.60078/3060-4842-2025-vol2-iss5-pp35-43
Indeksga qo‘shilgan2026-08-26

DOI: 10.60078/3060-4842-2025-vol2-iss5-pp35-43 · Maqolaning asl sahifasi

Kalit so‘zlar

tourism, digital marketing, digitalization, innovation, strategy, competitiveness, туризм, цифровой маркетинг, цифровизация, инновации, стратегия, конкурентоспособность, turizm, raqamli marketing, raqamlashtirish, innovatsiya, strategiya, raqobatbardoshlik

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APADjumayeva , Mukhlisakhon, Джумаева , Мухлисахон, & Djumayeva , Muhlisaxon (2025). PROSPECTS OF USING DIGITAL MARKETING TOOLS IN THE FIELD OF TOURISM. Илғор иқтисодиёт ва педагогик технологиялар, 2(5), 35-43. https://doi.org/10.60078/3060-4842-2025-vol2-iss5-pp35-43
GOST (OAK)Djumayeva , Mukhlisakhon, Джумаева , Мухлисахон, Djumayeva , Muhlisaxon PROSPECTS OF USING DIGITAL MARKETING TOOLS IN THE FIELD OF TOURISM // Илғор иқтисодиёт ва педагогик технологиялар. – 2025. – T. 2, № 5. – P. 35-43. – DOI: 10.60078/3060-4842-2025-vol2-iss5-pp35-43.
MLADjumayeva , Mukhlisakhon, Джумаева , Мухлисахон, and Djumayeva , Muhlisaxon. “PROSPECTS OF USING DIGITAL MARKETING TOOLS IN THE FIELD OF TOURISM.” Илғор иқтисодиёт ва педагогик технологиялар, 2(5), 35-43, 2025. https://doi.org/10.60078/3060-4842-2025-vol2-iss5-pp35-43
ChicagoDjumayeva , Mukhlisakhon, Джумаева , Мухлисахон, and Djumayeva , Muhlisaxon. “PROSPECTS OF USING DIGITAL MARKETING TOOLS IN THE FIELD OF TOURISM.” Илғор иқтисодиёт ва педагогик технологиялар, 2(5), 35-43 (2025). https://doi.org/10.60078/3060-4842-2025-vol2-iss5-pp35-43
HarvardDjumayeva , Mukhlisakhon, Джумаева , Мухлисахон, and Djumayeva , Muhlisaxon (2025) ‘PROSPECTS OF USING DIGITAL MARKETING TOOLS IN THE FIELD OF TOURISM’, Илғор иқтисодиёт ва педагогик технологиялар, 2(5), 35-43. https://doi.org/10.60078/3060-4842-2025-vol2-iss5-pp35-43
BibTeX
@article{djumayevamukhlisakhon2025,
  title = {PROSPECTS OF USING DIGITAL MARKETING TOOLS IN THE FIELD OF TOURISM},
  author = {Djumayeva , Mukhlisakhon and Джумаева , Мухлисахон and Djumayeva , Muhlisaxon},
  journal = {Илғор иқтисодиёт ва педагогик технологиялар},
  year = {2025},
  volume = {2},
  number = {5},
  pages = {35-43},
  doi = {10.60078/3060-4842-2025-vol2-iss5-pp35-43},
  url = {https://doi.org/10.60078/3060-4842-2025-vol2-iss5-pp35-43}
}

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