The current article examines the theoretical foundations, core principles, and the development stages of marketing strategy with particular emphasis on role in improving the performance of textile enterprises. The research examines key aspects such as the economic position of the textile industry, export trends, growing competitiveness and the strategic impact of marketing on business goals. The study is based on a comprehensive review of academic literature, statistical data, scholarly articles and reliable online sources, offering insights into how marketing strategies contribute to the competitiveness and sustainability of textile enterprises.
| Mualliflar | Akhmedova , Shokhsanam, Ахмедова , Шохсанам, Akhmedova , Shokhsanam |
|---|---|
| Jurnal | Иқтисодий тараққиёт ва таҳлил |
| Nashr sanasi | 2025-07-31 |
| Jild | 3 |
| Son | 7 |
| Betlar | 22-28 |
| Til | Ingliz |
| DOI | 10.60078/2992-877x-2025-vol3-iss7-pp22-28 |
DOI: 10.60078/2992-877x-2025-vol3-iss7-pp22-28 · Maqolaning asl sahifasi
marketing strategy, textile industry, export, competitiveness, market research, маркетинговая стратегия, текстильная промышленность, экспорт, конкурентоспособность, исследование рынка, marketing strategiyalari, toʻqimachilik sanoati, eksport, raqobatbardoshlik, bozor tadqiqotlari
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