The current article examines the theoretical foundations, core principles, and the development stages of marketing strategy with particular emphasis on role in improving the performance of textile enterprises. The research examines key aspects such as the economic position of the textile industry, export trends, growing competitiveness and the strategic impact of marketing on business goals. The study is based on a comprehensive review of academic literature, statistical data, scholarly articles and reliable online sources, offering insights into how marketing strategies contribute to the competitiveness and sustainability of textile enterprises.
| Mualliflar | Akhmedova , Shokhsanam, Ахмедова , Шохсанам, Akhmedova , Shokhsanam |
|---|---|
| Jurnal | Иқтисодий тараққиёт ва таҳлил |
| Nashriyot | Ўзбекистон иқтисодиётини ривожлантиришнинг илмий-тадқиқот маркази |
| ISSN | 2992-877X |
| Nashr sanasi | 2025-07-31 |
| Jild | 3 |
| Son | 7 |
| Betlar | 22-28 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.60078/2992-877x-2025-vol3-iss7-pp22-28 |
| Indeksga qo‘shilgan | 2026-08-27 |
DOI: 10.60078/2992-877x-2025-vol3-iss7-pp22-28 · Maqolaning asl sahifasi
marketing strategy, textile industry, export, competitiveness, market research, маркетинговая стратегия, текстильная промышленность, экспорт, конкурентоспособность, исследование рынка, marketing strategiyalari, toʻqimachilik sanoati, eksport, raqobatbardoshlik, bozor tadqiqotlari
| APA | Akhmedova , Shokhsanam, Ахмедова , Шохсанам, & Akhmedova , Shokhsanam (2025). THEORETICAL FOUNDATIONS OF THE USE OF MARKETING STRATEGIES IN THE ACTIVITY OF TEXTILE ENTERPRISES. Иқтисодий тараққиёт ва таҳлил, 3(7), 22-28. https://doi.org/10.60078/2992-877x-2025-vol3-iss7-pp22-28 |
|---|---|
| GOST (OAK) | Akhmedova , Shokhsanam, Ахмедова , Шохсанам, Akhmedova , Shokhsanam THEORETICAL FOUNDATIONS OF THE USE OF MARKETING STRATEGIES IN THE ACTIVITY OF TEXTILE ENTERPRISES // Иқтисодий тараққиёт ва таҳлил. – 2025. – T. 3, № 7. – P. 22-28. – DOI: 10.60078/2992-877x-2025-vol3-iss7-pp22-28. |
| MLA | Akhmedova , Shokhsanam, Ахмедова , Шохсанам, and Akhmedova , Shokhsanam. “THEORETICAL FOUNDATIONS OF THE USE OF MARKETING STRATEGIES IN THE ACTIVITY OF TEXTILE ENTERPRISES.” Иқтисодий тараққиёт ва таҳлил, 3(7), 22-28, 2025. https://doi.org/10.60078/2992-877x-2025-vol3-iss7-pp22-28 |
| Chicago | Akhmedova , Shokhsanam, Ахмедова , Шохсанам, and Akhmedova , Shokhsanam. “THEORETICAL FOUNDATIONS OF THE USE OF MARKETING STRATEGIES IN THE ACTIVITY OF TEXTILE ENTERPRISES.” Иқтисодий тараққиёт ва таҳлил, 3(7), 22-28 (2025). https://doi.org/10.60078/2992-877x-2025-vol3-iss7-pp22-28 |
| Harvard | Akhmedova , Shokhsanam, Ахмедова , Шохсанам, and Akhmedova , Shokhsanam (2025) ‘THEORETICAL FOUNDATIONS OF THE USE OF MARKETING STRATEGIES IN THE ACTIVITY OF TEXTILE ENTERPRISES’, Иқтисодий тараққиёт ва таҳлил, 3(7), 22-28. https://doi.org/10.60078/2992-877x-2025-vol3-iss7-pp22-28 |
| BibTeX | @article{akhmedovashokhsanam2025,
title = {THEORETICAL FOUNDATIONS OF THE USE OF MARKETING STRATEGIES IN THE ACTIVITY OF TEXTILE ENTERPRISES},
author = {Akhmedova , Shokhsanam and Ахмедова , Шохсанам and Akhmedova , Shokhsanam},
journal = {Иқтисодий тараққиёт ва таҳлил},
year = {2025},
volume = {3},
number = {7},
pages = {22-28},
doi = {10.60078/2992-877x-2025-vol3-iss7-pp22-28},
url = {https://doi.org/10.60078/2992-877x-2025-vol3-iss7-pp22-28}
} |
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