THEORETICAL FOUNDATIONS OF THE USE OF MARKETING STRATEGIES IN THE ACTIVITY OF TEXTILE ENTERPRISES

Akhmedova , Shokhsanam, Ахмедова , Шохсанам, Akhmedova , Shokhsanam

Иқтисодий тараққиёт ва таҳлил · 2025-yil

Annotatsiya

The current article examines the theoretical foundations, core principles, and the development stages of marketing strategy with particular emphasis on role in improving the performance of textile enterprises. The research examines key aspects such as the economic position of the textile industry, export trends, growing competitiveness and the strategic impact of marketing on business goals. The study is based on a comprehensive review of academic literature, statistical data, scholarly articles and reliable online sources, offering insights into how marketing strategies contribute to the competitiveness and sustainability of textile enterprises.

Maqola ma’lumotlari
MualliflarAkhmedova , Shokhsanam, Ахмедова , Шохсанам, Akhmedova , Shokhsanam
JurnalИқтисодий тараққиёт ва таҳлил
Nashr sanasi2025-07-31
Jild3
Son7
Betlar22-28
TilIngliz
DOI10.60078/2992-877x-2025-vol3-iss7-pp22-28

Kalit so‘zlar

marketing strategy, textile industry, export, competitiveness, market research, маркетинговая стратегия, текстильная промышленность, экспорт, конкурентоспособность, исследование рынка, marketing strategiyalari, toʻqimachilik sanoati, eksport, raqobatbardoshlik, bozor tadqiqotlari

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