This article analyzes the theoretical foundations of green marketing concepts and its impact on the environment and economy. The necessity, advantages and core principles of eco-friendly products and environmentally conscious brands are examined, and Patagonia is taken as a case example.
| Mualliflar | Jumayev Olimjon Sadulloyevich, Akhmedova Shokhsanam Sindbod qizi |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2025-10-16 |
| Betlar | 187-192 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2025issspecial/1461 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.67668/mj/2025issspecial/1461 · Maqolaning asl sahifasi
| APA | Jumayev Olimjon Sadulloyevich, & Akhmedova Shokhsanam Sindbod qizi (2025). INNOVATIVE MARKETING CONCEPTS IN THE CONTEXT OF GREEN ECONOMY. Marketing, 187-192. https://doi.org/10.67668/mj/2025issspecial/1461 |
|---|---|
| GOST (OAK) | Jumayev Olimjon Sadulloyevich, Akhmedova Shokhsanam Sindbod qizi INNOVATIVE MARKETING CONCEPTS IN THE CONTEXT OF GREEN ECONOMY // Marketing. – 2025. – P. 187-192. – DOI: 10.67668/mj/2025issspecial/1461. |
| MLA | Jumayev Olimjon Sadulloyevich, and Akhmedova Shokhsanam Sindbod qizi. “INNOVATIVE MARKETING CONCEPTS IN THE CONTEXT OF GREEN ECONOMY.” Marketing, 187-192, 2025. https://doi.org/10.67668/mj/2025issspecial/1461 |
| Chicago | Jumayev Olimjon Sadulloyevich, and Akhmedova Shokhsanam Sindbod qizi. “INNOVATIVE MARKETING CONCEPTS IN THE CONTEXT OF GREEN ECONOMY.” Marketing, 187-192 (2025). https://doi.org/10.67668/mj/2025issspecial/1461 |
| Harvard | Jumayev Olimjon Sadulloyevich, and Akhmedova Shokhsanam Sindbod qizi (2025) ‘INNOVATIVE MARKETING CONCEPTS IN THE CONTEXT OF GREEN ECONOMY’, Marketing, 187-192. https://doi.org/10.67668/mj/2025issspecial/1461 |
| BibTeX | @article{jumayevolimjonsadulloyevich2025,
title = {INNOVATIVE MARKETING CONCEPTS IN THE CONTEXT OF GREEN ECONOMY},
author = {Jumayev Olimjon Sadulloyevich and Akhmedova Shokhsanam Sindbod qizi},
journal = {Marketing},
year = {2025},
pages = {187-192},
doi = {10.67668/mj/2025issspecial/1461},
url = {https://doi.org/10.67668/mj/2025issspecial/1461}
} |
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