The article presents the term diversification, its history and definitions given on this subject by european, russian, uzbek scientists, and the author also gives a definition. The role, significance and types of diversification in the service sector in the process of globalization are analyzed. It explains how diversification can help in a competitive market, thanks to which you can achieve financial stability, have your own place in the market, be able to assess risks, and be able to correctly allocate resources. , it is mentioned in detail that it can withstand the economic downturn, addressing the problems associated with the sector. The article provides information on the possibility of increasing customers and achieving their loyalty through diversification of services.
| Mualliflar | Bultakova, Sadokat, Бултакова, Садокат, Bultakova, Sadoqat |
|---|---|
| Jurnal | Иқтисодий тараққиёт ва таҳлил |
| Nashr sanasi | 2024-09-30 |
| Jild | 2 |
| Son | 9 |
| Betlar | 78-86 |
| Til | O‘zbek |
| DOI | 10.60078/2992-877x-2024-vol2-iss9-pp78-86 |
DOI: 10.60078/2992-877x-2024-vol2-iss9-pp78-86 · Maqolaning asl sahifasi
горизонтальная диверсификация, вертикальная диверсификация, латеральная диверсификация, концентрическая диверсификация, централизованная диверсификация, диверсификация услуг, имидж бренда компании, диверсификация рынка, конкурентоспособность, horizontal diversification, vertical diversification, lateral diversification, concentric diversification, centralized diversification, service diversification, company brand image, market diversification, competitiveness, gorizontal diversifikatsiya, vertikal diversifikatsiya, lateral diversifikatsiya, konsentrik diversifikatsiya, markazlashtirilgan diversifikatsiya, xizmatlarni diversifikatsiya qilish, kompaniya brend imiji, bozorni diversifikatsiya qilish, raqobatbardoshlik
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