Improving the use of consumer behavior research and ethical marketing tools in the wine market

Azadova , Bonuposhsha, Азадова , Бонупоша, Azadova , Bonuposhsha

Иқтисодий тараққиёт ва таҳлил · 2024-yil

Annotatsiya

The basic approach of the concept of social and ethical marketing is to determine the needs, desires and interests of the target markets, to ensure the desired level of satisfaction in effective ways aimed at maintaining and increasing the well-being of the consumer and society as a whole. The implementation of the social and ethical marketing concept requires a balance of three factors: the profit of the producing organization (industry, state), purchasing needs and the interests of society. There are also five basic principles of ethical marketing. It is necessary to create evaluation metrics to analyze the state of compliance with the basic principles of ethical marketing in the practice of all enterprises.

Maqola ma’lumotlari
MualliflarAzadova , Bonuposhsha, Азадова , Бонупоша, Azadova , Bonuposhsha
JurnalИқтисодий тараққиёт ва таҳлил
NashriyotЎзбекистон иқтисодиётини ривожлантиришнинг илмий-тадқиқот маркази
ISSN2992-877X
Nashr sanasi2024-05-31
Jild2
Son5
Betlar32-39
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.60078/2992-877x-2024-vol2-iss5-pp32-39
Indeksga qo‘shilgan2026-08-27

DOI: 10.60078/2992-877x-2024-vol2-iss5-pp32-39 · Maqolaning asl sahifasi

Kalit so‘zlar

этический маркетинг, розничная торговля, концепция, прозрачность, социальная ответственность, потребительская ценность, среднепьющие потребители, дискриминантный анализ, поведение, респонденты, ethical marketing, retail, concept, transparency, social responsibility, customer value, average drinkers, discriminant analysis, behavior, respondents, axloqiy marketing, chakana savdo,, konseptsiya, shaffoflik, ijtimoiy masʼuliyat, mijoz qiymati, oʻrtacha ichuvchilar, diskriminant tahlil, xulq-atvori, respondentlar

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAzadova , Bonuposhsha, Азадова , Бонупоша, & Azadova , Bonuposhsha (2024). IMPROVING THE USE OF CONSUMER BEHAVIOR RESEARCH AND ETHICAL MARKETING TOOLS IN THE WINE MARKET. Иқтисодий тараққиёт ва таҳлил, 2(5), 32-39. https://doi.org/10.60078/2992-877x-2024-vol2-iss5-pp32-39
GOST (OAK)Azadova , Bonuposhsha, Азадова , Бонупоша, Azadova , Bonuposhsha IMPROVING THE USE OF CONSUMER BEHAVIOR RESEARCH AND ETHICAL MARKETING TOOLS IN THE WINE MARKET // Иқтисодий тараққиёт ва таҳлил. – 2024. – T. 2, № 5. – P. 32-39. – DOI: 10.60078/2992-877x-2024-vol2-iss5-pp32-39.
MLAAzadova , Bonuposhsha, Азадова , Бонупоша, and Azadova , Bonuposhsha. “IMPROVING THE USE OF CONSUMER BEHAVIOR RESEARCH AND ETHICAL MARKETING TOOLS IN THE WINE MARKET.” Иқтисодий тараққиёт ва таҳлил, 2(5), 32-39, 2024. https://doi.org/10.60078/2992-877x-2024-vol2-iss5-pp32-39
ChicagoAzadova , Bonuposhsha, Азадова , Бонупоша, and Azadova , Bonuposhsha. “IMPROVING THE USE OF CONSUMER BEHAVIOR RESEARCH AND ETHICAL MARKETING TOOLS IN THE WINE MARKET.” Иқтисодий тараққиёт ва таҳлил, 2(5), 32-39 (2024). https://doi.org/10.60078/2992-877x-2024-vol2-iss5-pp32-39
HarvardAzadova , Bonuposhsha, Азадова , Бонупоша, and Azadova , Bonuposhsha (2024) ‘IMPROVING THE USE OF CONSUMER BEHAVIOR RESEARCH AND ETHICAL MARKETING TOOLS IN THE WINE MARKET’, Иқтисодий тараққиёт ва таҳлил, 2(5), 32-39. https://doi.org/10.60078/2992-877x-2024-vol2-iss5-pp32-39
BibTeX
@article{azadovabonuposhsha2024,
  title = {IMPROVING THE USE OF CONSUMER BEHAVIOR RESEARCH AND ETHICAL MARKETING TOOLS IN THE WINE MARKET},
  author = {Azadova , Bonuposhsha and Азадова , Бонупоша and Azadova , Bonuposhsha},
  journal = {Иқтисодий тараққиёт ва таҳлил},
  year = {2024},
  volume = {2},
  number = {5},
  pages = {32-39},
  doi = {10.60078/2992-877x-2024-vol2-iss5-pp32-39},
  url = {https://doi.org/10.60078/2992-877x-2024-vol2-iss5-pp32-39}
}

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