The fear of missing out (fomo) effect in advertising and its neuropsychological impact on impulse buying

Negmatov , Nodir

Яшил иқтисодиёт ва тараққиёт · 2026-yil

Annotatsiya

This paper examines FOMO cues (scarcity, countdowns) in advertising and their neuropsychological impact.Versus neutral ads, FOMO increases arousal (GSR, HR), alters EEG patterns, and speeds impulse buying and purchasedecisions, informing ethical use

Maqola ma’lumotlari
MualliflarNegmatov , Nodir
JurnalЯшил иқтисодиёт ва тараққиёт
NashriyotТошкент давлат иқтисодиёт университети
ISSN2992-8982
Nashr sanasi2026-02-01
Jild4
Son2
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.5281/zenodo.18512723
Indeksga qo‘shilgan2026-08-26

DOI: 10.5281/zenodo.18512723 · Maqolaning asl sahifasi

Kalit so‘zlar

FOMO - fear of missing out effect, impulse buying, neuromarketing, emotional arousal, galvanic skin response (GSR) / electrodermal activity (EDA), heart rate (HR), electroencephalography (EEG), reward system

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APANegmatov , Nodir (2026). THE FEAR OF MISSING OUT (FOMO) EFFECT IN ADVERTISING AND ITS NEUROPSYCHOLOGICAL IMPACT ON IMPULSE BUYING. Яшил иқтисодиёт ва тараққиёт, 4(2). https://doi.org/10.5281/zenodo.18512723
GOST (OAK)Negmatov , Nodir THE FEAR OF MISSING OUT (FOMO) EFFECT IN ADVERTISING AND ITS NEUROPSYCHOLOGICAL IMPACT ON IMPULSE BUYING // Яшил иқтисодиёт ва тараққиёт. – 2026. – T. 4, № 2. – DOI: 10.5281/zenodo.18512723.
MLANegmatov , Nodir. “THE FEAR OF MISSING OUT (FOMO) EFFECT IN ADVERTISING AND ITS NEUROPSYCHOLOGICAL IMPACT ON IMPULSE BUYING.” Яшил иқтисодиёт ва тараққиёт, 4(2), 2026. https://doi.org/10.5281/zenodo.18512723
ChicagoNegmatov , Nodir. “THE FEAR OF MISSING OUT (FOMO) EFFECT IN ADVERTISING AND ITS NEUROPSYCHOLOGICAL IMPACT ON IMPULSE BUYING.” Яшил иқтисодиёт ва тараққиёт, 4(2) (2026). https://doi.org/10.5281/zenodo.18512723
HarvardNegmatov , Nodir (2026) ‘THE FEAR OF MISSING OUT (FOMO) EFFECT IN ADVERTISING AND ITS NEUROPSYCHOLOGICAL IMPACT ON IMPULSE BUYING’, Яшил иқтисодиёт ва тараққиёт, 4(2). https://doi.org/10.5281/zenodo.18512723
BibTeX
@article{negmatovnodir2026,
  title = {THE FEAR OF MISSING OUT (FOMO) EFFECT IN ADVERTISING AND ITS NEUROPSYCHOLOGICAL IMPACT ON IMPULSE BUYING},
  author = {Negmatov , Nodir},
  journal = {Яшил иқтисодиёт ва тараққиёт},
  year = {2026},
  volume = {4},
  number = {2},
  doi = {10.5281/zenodo.18512723},
  url = {https://doi.org/10.5281/zenodo.18512723}
}

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