“A NEW METHODOLOGY FOR DEVELOPING GREEN TOURISM EXPORTS USING DIGITAL TECHNOLOGIES”

Kurbonova, Malika

Яшил иқтисодиёт ва тараққиёт · 2025-yil

Annotatsiya

This article develops a new methodology for enhancing the export of green tourism through digital technologies.The study analyzes the application of digital marketing, virtual reality (VR), augmented reality (AR), and Internet ofThings (IoT) technologies in the field of eco-tourism. By integrating the concepts of “Smart Tourism” and “Green Tourism,”the research explores opportunities for more efficient sustainable tourism development under digital transformation.Furthermore, mechanisms for digitizing and automating international green certification systems, such as Green Globeand ISO 14001, are proposed. The findings aim to increase the export potential of green tourism, ensure environmentalsustainability, and strengthen the competitiveness of the tourism sector in the digital economy

Maqola ma’lumotlari
MualliflarKurbonova, Malika
JurnalЯшил иқтисодиёт ва тараққиёт
Nashr sanasi2025-04-01
Jild3
TilIngliz
DOI10.5281/zenodo.18169457

Kalit so‘zlar

green tourism, digital technologies, VR/AR, IoT, smart tourism, green certification, export, sustainable development

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