This research comprehensively analyzes the theoretical and practical aspects of marketing planning and its impact on the economic efficiency of organizations. Marketing plans are considered a key tool of strategic management, playing an essential role in resource allocation, customer needs identification, and market share expansion under conditions of market uncertainty. Analysis results show that the implementation of digital technologies, proper segmentation, pricing strategies, and promotional approaches are decisive factors in enhancing organizational competitiveness. The study emphasizes that systematic and strategic marketing planning is critical for achieving long-term success.
| Mualliflar | Uzakov Dzhamshid Norboevich, Zakirov Ulugbek Inom oglu |
|---|---|
| Jurnal | «Инновацион иқтисодиёт» журнали |
| Nashr sanasi | 2026-07-07 |
| Jild | 50 |
| Son | 3 |
| Til | Ingliz |
marketing planning, economic efficiency, strategic management, CCDVTP model,, SWOT analysis, mar keting strategy, market entry, digital marketing, market segmentation, pricing policy, direct marketing, PR, Uzbek istan experience., маркетинговое планирование, экономическая эффективность,, стратегический менеджмент, модель CCDVTP, SWOT-анализ, маркетинговая стратегия, выход на рынок, цифровой маркетинг, сегментация рынка, ценовая политика, прямой маркетинг, PR, опыт Узбекистана, Marketing rejalashtirish, iqtisodiy samaradorlik, strategik menejment, CCDVTP modeli, SWOT tahlili, marketing strategiyasi, bozorga kirish, raqamli marketing, bozor segmentatsiyasi, narx siyosati, to‘g‘ridan-to‘g‘ri mar keting,, PR, O‘zbekiston tajribasi
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