This research paper examines the impact of digital marketing on consumer behavior, particularly consumer behavior. It examines the impact on information search, evaluation, purchase, and brand engagement. The paper assesses the impact of digital marketing quantitatively and qualitatively, including through website analytics, social media data, and survey results. The research findings demonstrate that digital marketing has a significant impact on consumer decision-making.The research findings demonstrate that online opinions, social media, and mobile marketing play a significant role in the decision-making process.The paper also discusses the ethical principles of digital marketing, the use of personal data, and advertising.
| Mualliflar | Khudoyberdieva Olima Otabek kyzy |
|---|---|
| Jurnal | «Инновацион иқтисодиёт» журнали |
| Nashr sanasi | 2026-07-02 |
| Jild | 50 |
| Son | 7 |
| Til | Ingliz |
digital marketing, consumer behavior, online shopping, social media, mobile marketing, e-commerce, SEO (search engine optimization), artificial intelligence, marketing strategy, digital transformation, цифровой маркетинг, поведение потребителейq, онлайн-шопинг, социальные сети, мобильный маркетинг, электронная коммерция, SEO (поисковая оптимизация), искусственный интеллект, маркетинговая стратегия, цифровая трансформация., raqamli marketing, iste‘molchi xulq-atvori, onlayn xarid qilish, ijtimoiy media, mobil marketing, elektron tijorat, SEO (qidiruv tizimini optimallashtirish), sun‘iy intellekt, marketing strategiyasi, raqamli transformatsiya
This article analyzes modern models for developing the service sector in regions and the criteria for their evaluation. Within the scope of the topic, the main models of service sector development in regions are…
The factors determining the efficiency of the agricultural food supply chain were evaluated based on panel data, and dynamic models were developed taking into account regional heterogeneity. The results indicate that…
This article analyzes the process of digital transformation of regions and its impact on inclusive economicgrowth. It highlights the opportunities of digital technologies in enhancing efficiency, transparency, and…
The article discusses the problems and solutions to ensure the integration of pedagogical software with cloud technologies using examples from mobile educational programs that are currently used in practice
The article analyzes the mechanism of clustering in the economy of the region, its structural structures andthe theoretical-legal basis for attracting small businesses to the cluster system, as well as practical…
This scientific article examines the accounting treatment of operations between banks and enterprises and their legal and regulatory framework. The study analyzes settlement, credit, and deposit transactions conducted…
This study examines the economic savings and environmental benefits of implementing circular economyprinciples in Uzbekistan. Based on field observations across household, industrial, and agricultural sectors, as wellas…
This article analyzes the main factors influencing the competitiveness of national companies. In particular, it examines the impact of internal and external environmental factors, production efficiency, innovative…
The article examines the main regional challenges in one of Uzbekistan’s territories – the Kashkadaryaregion. Key issues are analyzed through the service sector and the agricultural image of the region. Tourism…
As the restaurant sector undergoes digital transformation, this study analyzes the efficiency of AI-powered systems in managing finances and optimizing prices. Through an examination of automated inventory control and…