This research paper examines the impact of digital marketing on consumer behavior, particularly consumer behavior. It examines the impact on information search, evaluation, purchase, and brand engagement. The paper assesses the impact of digital marketing quantitatively and qualitatively, including through website analytics, social media data, and survey results. The research findings demonstrate that digital marketing has a significant impact on consumer decision-making.The research findings demonstrate that online opinions, social media, and mobile marketing play a significant role in the decision-making process.The paper also discusses the ethical principles of digital marketing, the use of personal data, and advertising.
| Mualliflar | Khudoyberdieva Olima Otabek kyzy |
|---|---|
| Jurnal | «Инновацион иқтисодиёт» журнали |
| Nashriyot | Қарши дaвлaт техника универcитети |
| ISSN | 3030-315x |
| Nashr sanasi | 2026-07-02 |
| Jild | 50 |
| Son | 7 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| Indeksga qo‘shilgan | 2026-08-26 |
digital marketing, consumer behavior, online shopping, social media, mobile marketing, e-commerce, SEO (search engine optimization), artificial intelligence, marketing strategy, digital transformation, цифровой маркетинг, поведение потребителейq, онлайн-шопинг, социальные сети, мобильный маркетинг, электронная коммерция, SEO (поисковая оптимизация), искусственный интеллект, маркетинговая стратегия, цифровая трансформация., raqamli marketing, iste‘molchi xulq-atvori, onlayn xarid qilish, ijtimoiy media, mobil marketing, elektron tijorat, SEO (qidiruv tizimini optimallashtirish), sun‘iy intellekt, marketing strategiyasi, raqamli transformatsiya
| APA | Khudoyberdieva Olima Otabek kyzy (2026). The impact of digital marketing on consumer behavior. «Инновацион иқтисодиёт» журнали, 50(7). https://ojs.qmii.uz/index.php/ej/article/view/1435 |
|---|---|
| GOST (OAK) | Khudoyberdieva Olima Otabek kyzy The impact of digital marketing on consumer behavior // «Инновацион иқтисодиёт» журнали. – 2026. – T. 50, № 7. |
| MLA | Khudoyberdieva Olima Otabek kyzy. “The impact of digital marketing on consumer behavior.” «Инновацион иқтисодиёт» журнали, 50(7), 2026. https://ojs.qmii.uz/index.php/ej/article/view/1435 |
| Chicago | Khudoyberdieva Olima Otabek kyzy. “The impact of digital marketing on consumer behavior.” «Инновацион иқтисодиёт» журнали, 50(7) (2026). https://ojs.qmii.uz/index.php/ej/article/view/1435 |
| Harvard | Khudoyberdieva Olima Otabek kyzy (2026) ‘The impact of digital marketing on consumer behavior’, «Инновацион иқтисодиёт» журнали, 50(7). https://ojs.qmii.uz/index.php/ej/article/view/1435 |
| BibTeX | @article{khudoyberdievaolimaotabekkyzy2026,
title = {The impact of digital marketing on consumer behavior},
author = {Khudoyberdieva Olima Otabek kyzy},
journal = {«Инновацион иқтисодиёт» журнали},
year = {2026},
volume = {50},
number = {7},
url = {https://ojs.qmii.uz/index.php/ej/article/view/1435}
} |
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