The role of social media influencers in shaping consumer buying behavior in the electronics market

Abbos Ruzmamatov

Marketing · 2025-yil

Annotatsiya

This study examines how social media influencers affect consumer buying behavior in the electronics market. It focuses on three main influencer attributes — credibility, attractiveness, and expertise — that shape trust and purchase intention. The findings highlight that social media acts as a key driver of decision-making in the digital economy.

Maqola ma’lumotlari
MualliflarAbbos Ruzmamatov
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-10-16
Betlar472-475
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025issspecial/1511
Indeksga qo‘shilgan2026-08-26

DOI: 10.67668/mj/2025issspecial/1511 · Maqolaning asl sahifasi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAbbos Ruzmamatov (2025). THE ROLE OF SOCIAL MEDIA INFLUENCERS IN SHAPING CONSUMER BUYING BEHAVIOR IN THE ELECTRONICS MARKET. Marketing, 472-475. https://doi.org/10.67668/mj/2025issspecial/1511
GOST (OAK)Abbos Ruzmamatov THE ROLE OF SOCIAL MEDIA INFLUENCERS IN SHAPING CONSUMER BUYING BEHAVIOR IN THE ELECTRONICS MARKET // Marketing. – 2025. – P. 472-475. – DOI: 10.67668/mj/2025issspecial/1511.
MLAAbbos Ruzmamatov. “THE ROLE OF SOCIAL MEDIA INFLUENCERS IN SHAPING CONSUMER BUYING BEHAVIOR IN THE ELECTRONICS MARKET.” Marketing, 472-475, 2025. https://doi.org/10.67668/mj/2025issspecial/1511
ChicagoAbbos Ruzmamatov. “THE ROLE OF SOCIAL MEDIA INFLUENCERS IN SHAPING CONSUMER BUYING BEHAVIOR IN THE ELECTRONICS MARKET.” Marketing, 472-475 (2025). https://doi.org/10.67668/mj/2025issspecial/1511
HarvardAbbos Ruzmamatov (2025) ‘THE ROLE OF SOCIAL MEDIA INFLUENCERS IN SHAPING CONSUMER BUYING BEHAVIOR IN THE ELECTRONICS MARKET’, Marketing, 472-475. https://doi.org/10.67668/mj/2025issspecial/1511
BibTeX
@article{abbosruzmamatov2025,
  title = {THE ROLE OF SOCIAL MEDIA INFLUENCERS IN SHAPING CONSUMER BUYING BEHAVIOR IN THE ELECTRONICS MARKET},
  author = {Abbos Ruzmamatov},
  journal = {Marketing},
  year = {2025},
  pages = {472-475},
  doi = {10.67668/mj/2025issspecial/1511},
  url = {https://doi.org/10.67668/mj/2025issspecial/1511}
}

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