The Marketing Journal is included in the list of scientific publications recommended for publishing the main scientific results of dissertations by the decision of the Higher Attestation Commission procedure committee dated 03.10.2024 No. 10/2 and by the decision of the Higher Attestation Commission Presidium dated 04.10.2024 No. 362/5.
| Nashriyot | Тошкент давлат иқтисодиёт университети |
|---|---|
| Shahar | Toshkent |
| ISSN | 3060-4621 |
| Tashkil etilgan | 2024 |
| Nashr davriyligi | Oyiga 1 marta (yiliga 12 son) |
| Maqolalar soni | 1870 |
| OAK holati | Ro‘yxatda |
This article examined the theoretical and practical aspects of developing medical tourism within the regional economy based on a cluster approach. The study substantiated the feasibility of forming medical clusters as…
This article examines the factors influencing the development of a commercial strategy for a retail enterprise and the methods for analyzing the environment in which the enterprise operates. A SWOT analysis is…
The article examines the economic aspects of improving investment process management in the green economy. Key sustainable finance instruments such as green bonds, ESG investments, and climate funds were analyzed. A…
This article is devoted to the quantitative assessment of interregional interactions in the labor market of the Republic of Uzbekistan using a modified gravity model based on the integration of principal component…
This article examines the relevance of socioeconomic inequality and its impact on many areas. It defines socioeconomic inequality. Statistically, it presents estimates from an analysis of income levels and poverty rates…
Small business plays a key role in the economy of Uzbekistan, accounting for more than half of the country’s gross domestic product and creating significant employment opportunities. This article examines how the…
This study examines the international experience of enhancing the economic efficiency of oil and gas companies using the cases of Norway, the United States, Saudi Arabia, and the Russian Federation. The analysis is…
This article examines ethical standards for the collection and processing of consumer data in international marketing research in the context of digital transformation. The study is theoretical and analytical in nature…
This article explores the potential for implementing real -time analytics systems based on machine learning (ML) technologies to enhance the use of market information by small and medium -sized enterprises (SMEs). The…
The article analyzed factors for enhancing the competitiveness of the textile industry through the optimization of production costs. The study examined the structure of production costs, including expenditures on raw…
This article analyzes the role and significance of Gross Domestic Product (GDP) in ensuring macroeconomic stability. The study examines GDP as the main indicator of economic growth, its structure, and dynamic changes in…
In this article, consumer brand loyalty and its economic impact on company revenue are analyzed. The process of brand loyalty formation and the main factors influencing it are described. In the course of the study, it…
This article develops a multi -criteria methodology for assessing the level of cooperation between franchising entities. It is substantiated that strategic collaboration between franchisors and franchisees should not be…
This article provides a comprehensive scientific analysis of the theoretical content and practical significance of the concept of economic potential in the activities of chemical industry enterprises. Within the…
This article examines the effective management of marketing communications in enterprises producing construction materials. Within the scope of the study, the concept of Integrated Marketing Communications (IMC) is…
The article provides an in -depth scientific analysis of the theoretical and practical aspects of tour operator activities, modern classification approaches, and their organizational and economic significance. It…
This article examines ways to increase customer loyalty in the banking sector by improving mechanisms for regulating customer relationships based on marketing principles. The study applies an integrated approach…
The study systematically examined the theoretical foundations of integrating digital technologies into the production management process of textile enterprises . Within the Industry 4.0 paradigm , the functional role of…
The article focuses on the urgent problems of global climate change and its elimination of environmental security risks. Therefore, it is appropriate to take measures to manage and eliminate environmental security risks…
This article explores the theoretical foundations and conceptual approaches to developing green marketing strategies for enterprises. The study analyzes contemporary interpretations of green marketing within the…
The form and structural configuration of management organizational structures are shaped under the influence of various organizational and economic factors. In construction organizations, factors such as activity…
This article analyzes the theoretical and practical aspects of the cluster approach in the context of improving the methodology of investment project management in the textile industry. Using the case of Uzbekistanʼs…
This study explores theoretical and practical approaches to optimizing the economic development of farming enterprises. It examines modern economic analysis methods aimed at optimal resource allocation, cost reduction…
The application of project management concepts in construction organizations prompts a reconsideration of the functional and strategic aspects of their management systems. In this case, clarity and validity of strategic…
This article investigates the issues of improving strategic management mechanisms for innovative activity in the construction industry. The study highlights the role of strategic planning, digital transformation…
This article analyzes the application of the circular economy in service enterprises, especially in the HoReCa (hotel, restaurant, cafe) and hotel -tourism sectors, and its economic and environmental efficiency based on…
This article studies the experience of improving the use of the marketing concept in the textile industry. Market segmentation is the process of dividing consumers and sellers of textile products into segments in the…
This article explores the role of digital marketing in modern society, with a focus on its influence on youth. The widespread availability of the internet and technology has increased digital literacy and fostered…
This scientific article examines the theoretical and practical aspects of using marketing strategies in the development of logistics services in free economic zones. In particular, the study highlights the main factors…
The article considers general issues of formation and development of theoretical and methodological aspects of assessment of the trade services development system in the context of socio -economic transformations. In…
This study conducted a systematic analysis of international experience in the use of innovative marketing strategies in the activities of commercial banks under the conditions of the digital economy. The research…
This article focuses on examining the impact of branding strategy on the bank image in enhancing the competitiveness of commercial banks. During the study, key components of a bank brand —namely, brand recognition…
This article analyzes the dynamics of change in poverty rates in the Khorezm region.nnotation: this article analyzes the dynamics of change in poverty rates in the Khorezm region. It treated factors such as economic…
This article analyzes the role and importance of the KPI (Key Performance Indicators) system in improving the effectiveness of personnel management in the activities of commercial banks. The study examines modern…
This article analyzes the main factors affecting the financial efficiency and return on capital of commercial banks based on an econometric approach and substantiates the prospects for the use of artificial intelligence…
In this article, the development dynamics and sustainability of the service sector, including healthcare services, across regions are analyzed. The study is conducted based on monthly growth rates of market services and…
The role and importance of production resources in ensuring the effectiveness of enterprisesʼ activities is extremely large. The article studies the organization of management in textile enterprises in order to…
This article examines advanced international practices in managing the innovative development of the housing and коммун al services sector. Particular attention is paid to the experience of developed countries in…
This article analyzed the role of public -private partnership (PPP) mechanisms in the modernization and sustainable development of Uzbekistan’s energy sector. The study systematically examined key policy reforms…
This article analyzes the current state of fruit and vegetable exports in Bukhara region, existing problems and marketing approaches. During the research, the agricultural potential of the region, export indicators…
This article explores the evaluation of Return on Marketing Investment (ROMI) in B2B distribution companies. It examines the unique challenges of attributing marketing impact in multi -touch, long -sales -cycle…
The article is highlighted using of motivation methods in managing marketing activities of sewing and knitting enterprises. Using motivation methods in the process of motivating marketers in marketing activities of…
This article examines the theoretical and conceptual foundations for improving strategic management in higher education institutions (HEIs) through the formation of № 1 -SON YANVA R, 202 6-YIL 16 sustainable competitive…
This article examines the economic efficiency of implementing digital payment technologies in the activities of individual entrepreneurs (IEs) and self -employed persons. Analytical conclusions are presented on the…
This article examines the economic mechanisms and significance of using innovative marketing strategies to enhance the competitiveness of food industry enterprises. As a result of the study, a conceptual model of an…
This article substantiates that green tourism is a development model that combines economic, social, and cultural interests while maintaining ecological balance at the international level. As a general conclusion of…
This scientific article provides a comprehensive analysis of the content and socio - economic significance of the reforms implemented in the higher education system of Uzbekistan since 2016. The study examines the key…
The article scientifically analyzed the issue of forming and modeling the optimal structure of the regional economy. The study examined the structural proportions of № 1 -SON YANVA R, 202 6-YIL 562 the regional economic…
This article examines the theoretical foundations of Lean Manufacturing and its impact on the economic efficiency of industrial enterprises based on a systematic literature review . The study draws upon the principles…
This paper introduces an integrative framework for analyzing country image, building on the model proposed by Buhmann and Ingenhoff (2015) and incorporating insights from business studies, political science, and…