Using integrated marketing communications (IMC) in business management

Ziyayeva M.M.

Яшил иқтисодиёт ва тараққиёт · 2025-yil

Annotatsiya

The increasing use of social media has forced brands to integrate social media into their marketing communicationchannels, as it has become a necessity of the times, as it determines the overall brand identity, brand image and thecompany's performance in today's marketing competition. This study aims to trace the evolution and development of theconcept of IMC and how it has transformed the approach to marketing communications. The results of the study will serveas a springboard for future research and applications in the field of marketing mix to create a strong foundation for thebrand in the minds of physical and virtual customers.

Maqola ma’lumotlari
MualliflarZiyayeva M.M.
JurnalЯшил иқтисодиёт ва тараққиёт
NashriyotТошкент давлат иқтисодиёт университети
ISSN2992-8982
Nashr sanasi2025-06-01
Jild3
Son6
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.5281/zenodo.15783595
Indeksga qo‘shilgan2026-08-26

DOI: 10.5281/zenodo.15783595 · Maqolaning asl sahifasi

Kalit so‘zlar

integrated marketing communications (IMC), marketing, product, brand, marketing channels, word of mouth marketing, SEO.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAZiyayeva M.M. (2025). Using integrated marketing communications (IMC) in business management. Яшил иқтисодиёт ва тараққиёт, 3(6). https://doi.org/10.5281/zenodo.15783595
GOST (OAK)Ziyayeva M.M. Using integrated marketing communications (IMC) in business management // Яшил иқтисодиёт ва тараққиёт. – 2025. – T. 3, № 6. – DOI: 10.5281/zenodo.15783595.
MLAZiyayeva M.M. “Using integrated marketing communications (IMC) in business management.” Яшил иқтисодиёт ва тараққиёт, 3(6), 2025. https://doi.org/10.5281/zenodo.15783595
ChicagoZiyayeva M.M. “Using integrated marketing communications (IMC) in business management.” Яшил иқтисодиёт ва тараққиёт, 3(6) (2025). https://doi.org/10.5281/zenodo.15783595
HarvardZiyayeva M.M (2025) ‘Using integrated marketing communications (IMC) in business management’, Яшил иқтисодиёт ва тараққиёт, 3(6). https://doi.org/10.5281/zenodo.15783595
BibTeX
@article{ziyayevamm2025,
  title = {Using integrated marketing communications (IMC) in business management},
  author = {Ziyayeva M.M.},
  journal = {Яшил иқтисодиёт ва тараққиёт},
  year = {2025},
  volume = {3},
  number = {6},
  doi = {10.5281/zenodo.15783595},
  url = {https://doi.org/10.5281/zenodo.15783595}
}

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