Digital technologies as a driver for the development of mice tourism in Uzbekistan

lkhomova , Gulnoza

Яшил иқтисодиёт ва тараққиёт · 2025-yil

Annotatsiya

This article examines the role of contemporary digital technologies in the MICE tourism industry of Uzbekistanand their impact on enhancing the cultural attractiveness of events. The study analyzes technologies such as virtual andaugmented reality (VR/AR), artificial intelligence (AI), and online event booking and management platforms. It evaluatesthe current level of digital infrastructure in Uzbekistan, identifies existing obstacles, and highlights potential avenues forthe sector’s digital transformation. The analysis indicates that uneven development of digital infrastructure across regionsrepresents the primary challenge, while VR/AR technologies show the highest potential for creating immersive culturalprograms. The article provides recommendations for stimulating digital transformation in Uzbekistan's MICE tourism,considering the country's cultural specifics and addressing identified barriers, including targeted financial programs andeducational initiatives.

Maqola ma’lumotlari
Mualliflarlkhomova , Gulnoza
JurnalЯшил иқтисодиёт ва тараққиёт
NashriyotТошкент давлат иқтисодиёт университети
ISSN2992-8982
Nashr sanasi2025-03-11
Jild3
Son3
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.5281/zenodo.15161612
Indeksga qo‘shilgan2026-08-26

DOI: 10.5281/zenodo.15161612 · Maqolaning asl sahifasi

Kalit so‘zlar

MICE tourism, digital technologies, virtual reality, augmented reality, artificial intelligence, cultural heritage, digital infrastructure, Uzbekistan

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAlkhomova , Gulnoza (2025). Digital technologies as a driver for the development of mice tourism in Uzbekistan. Яшил иқтисодиёт ва тараққиёт, 3(3). https://doi.org/10.5281/zenodo.15161612
GOST (OAK)lkhomova , Gulnoza Digital technologies as a driver for the development of mice tourism in Uzbekistan // Яшил иқтисодиёт ва тараққиёт. – 2025. – T. 3, № 3. – DOI: 10.5281/zenodo.15161612.
MLAlkhomova , Gulnoza. “Digital technologies as a driver for the development of mice tourism in Uzbekistan.” Яшил иқтисодиёт ва тараққиёт, 3(3), 2025. https://doi.org/10.5281/zenodo.15161612
Chicagolkhomova , Gulnoza. “Digital technologies as a driver for the development of mice tourism in Uzbekistan.” Яшил иқтисодиёт ва тараққиёт, 3(3) (2025). https://doi.org/10.5281/zenodo.15161612
Harvardlkhomova , Gulnoza (2025) ‘Digital technologies as a driver for the development of mice tourism in Uzbekistan’, Яшил иқтисодиёт ва тараққиёт, 3(3). https://doi.org/10.5281/zenodo.15161612
BibTeX
@article{lkhomovagulnoza2025,
  title = {Digital technologies as a driver for the development of mice tourism in Uzbekistan},
  author = {lkhomova , Gulnoza},
  journal = {Яшил иқтисодиёт ва тараққиёт},
  year = {2025},
  volume = {3},
  number = {3},
  doi = {10.5281/zenodo.15161612},
  url = {https://doi.org/10.5281/zenodo.15161612}
}

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