Integration of trade marketing and e-commerce: how to combine online and offline sales channels

Mamatkulova, Shoira

Яшил иқтисодиёт ва тараққиёт · 2024-yil

Annotatsiya

The integration of trade marketing and e-commerce has become essential as businessesseek to create seamless customer experiences across online and offline sales channels. This articleexplores strategies for aligning these two areas, emphasizing a cohesive approach that leverageseach domain’s strengths. It examines challenges and opportunities presented by omnichannelmarketing, focusing on utilizing data-driven insights to optimize product placement, promotions,and customer engagement. The role of digital tools in enhancing traditional trade marketingtactics, such as in-store promotions and merchandising, is discussed, alongside the growinginfluence of e-commerce on consumer behavior. By combining online and offline efforts,businesses can foster customer loyalty, drive sales, and maintain a competitive edge in a rapidlyevolving marketplace.

Maqola ma’lumotlari
MualliflarMamatkulova, Shoira
JurnalЯшил иқтисодиёт ва тараққиёт
NashriyotТошкент давлат иқтисодиёт университети
ISSN2992-8982
Nashr sanasi2024-10-01
Jild2
Son10
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.5281/zenodo.14035642
Indeksga qo‘shilgan2026-08-26

DOI: 10.5281/zenodo.14035642 · Maqolaning asl sahifasi

Kalit so‘zlar

trade marketing, e-commerce, omnichannel strategy, online sales, offline sales, customer experience, digital tools, consumer behavior, product placement, promotions, customer engagement, sales integration.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMamatkulova, Shoira (2024). Integration of trade marketing and e-commerce: how to combine online and offline sales channels. Яшил иқтисодиёт ва тараққиёт, 2(10). https://doi.org/10.5281/zenodo.14035642
GOST (OAK)Mamatkulova, Shoira Integration of trade marketing and e-commerce: how to combine online and offline sales channels // Яшил иқтисодиёт ва тараққиёт. – 2024. – T. 2, № 10. – DOI: 10.5281/zenodo.14035642.
MLAMamatkulova, Shoira. “Integration of trade marketing and e-commerce: how to combine online and offline sales channels.” Яшил иқтисодиёт ва тараққиёт, 2(10), 2024. https://doi.org/10.5281/zenodo.14035642
ChicagoMamatkulova, Shoira. “Integration of trade marketing and e-commerce: how to combine online and offline sales channels.” Яшил иқтисодиёт ва тараққиёт, 2(10) (2024). https://doi.org/10.5281/zenodo.14035642
HarvardMamatkulova, Shoira (2024) ‘Integration of trade marketing and e-commerce: how to combine online and offline sales channels’, Яшил иқтисодиёт ва тараққиёт, 2(10). https://doi.org/10.5281/zenodo.14035642
BibTeX
@article{mamatkulovashoira2024,
  title = {Integration of trade marketing and e-commerce: how to combine online and offline sales channels},
  author = {Mamatkulova, Shoira},
  journal = {Яшил иқтисодиёт ва тараққиёт},
  year = {2024},
  volume = {2},
  number = {10},
  doi = {10.5281/zenodo.14035642},
  url = {https://doi.org/10.5281/zenodo.14035642}
}

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