Trade Marketing in the Era of Social Media: Strategies for Attracting and Retaining Customers Through Social Media Platforms

Mamatkulova, Shoira

Яшил иқтисодиёт ва тараққиёт · 2024-yil

Annotatsiya

In this article, we address the evolving trade marketing landscape in the social media era, focusing on strategiesfor attracting and retaining customers using popular digital platforms. With the rise of social media use around the world,businesses have unprecedented opportunities to interact directly with consumers, increase brand awareness and drivesales. Through a synthesis of academic literature, industry knowledge, and empirical research, this article presents keyconcepts and trends shaping social media trade marketing strategies. Topics explored include the impact of social mediaon consumer behavior, the effectiveness of engagement tactics, integration with offline channels, and measuring ROI.By leveraging the power of social media platforms and implementing strategic trade marketing initiatives, companies canoptimize their customer acquisition and retention efforts in the technology era.

Maqola ma’lumotlari
MualliflarMamatkulova, Shoira
JurnalЯшил иқтисодиёт ва тараққиёт
NashriyotТошкент давлат иқтисодиёт университети
ISSN2992-8982
Nashr sanasi2024-03-30
Jild2
Son3
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

trade marketing, social media, customer acquisition, customer retention, digital marketing, social media strategies, brand engagement, marketing, roi measurement.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMamatkulova, Shoira (2024). Trade Marketing in the Era of Social Media: Strategies for Attracting and Retaining Customers Through Social Media Platforms. Яшил иқтисодиёт ва тараққиёт, 2(3). https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1413
GOST (OAK)Mamatkulova, Shoira Trade Marketing in the Era of Social Media: Strategies for Attracting and Retaining Customers Through Social Media Platforms // Яшил иқтисодиёт ва тараққиёт. – 2024. – T. 2, № 3.
MLAMamatkulova, Shoira. “Trade Marketing in the Era of Social Media: Strategies for Attracting and Retaining Customers Through Social Media Platforms.” Яшил иқтисодиёт ва тараққиёт, 2(3), 2024. https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1413
ChicagoMamatkulova, Shoira. “Trade Marketing in the Era of Social Media: Strategies for Attracting and Retaining Customers Through Social Media Platforms.” Яшил иқтисодиёт ва тараққиёт, 2(3) (2024). https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1413
HarvardMamatkulova, Shoira (2024) ‘Trade Marketing in the Era of Social Media: Strategies for Attracting and Retaining Customers Through Social Media Platforms’, Яшил иқтисодиёт ва тараққиёт, 2(3). https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1413
BibTeX
@article{mamatkulovashoira2024,
  title = {Trade Marketing in the Era of Social Media: Strategies for Attracting and Retaining Customers Through Social Media Platforms},
  author = {Mamatkulova, Shoira},
  journal = {Яшил иқтисодиёт ва тараққиёт},
  year = {2024},
  volume = {2},
  number = {3},
  url = {https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1413}
}

Boshqa maqola uchun iqtibos tayyorlash

Яшил иқтисодиёт ва тараққиёт jurnalidan boshqa maqolalar

Яшил иқтисодиёт ва тараққиёт — barcha maqolalar · 2024-yil arxivi

Mamatkulova, Shoira — boshqa maqolalari

Iqtisodiyot sohasidagi boshqa maqolalar

Iqtisodiyot sohasidagi OAK jurnallari