The influence mechanisms of digital platforms and social media networks on consumer behaviour in the tourism industry

Jumayev , Bobomurod

Муҳандислик ва Иқтисодиёт · 2025-yil

Annotatsiya

The rapid development of the digital economy has has significantly influenced the developmentof the tourism industry the tourism industry by changing the ways consumers search for information, evaluatetourism products, make purchasing decisions, and share their travel experiences. Digital platforms and socialmedia have become important components of the tourism ecosystem, significantly influencing consumerbehaviour through online booking systems, user-generated content, electronic word-of-mouth (eWOM),personalised recommendations, and interactive communication. This study aims to examine the theoreticalmechanisms through which digital platforms and social media networks shape consumer behaviour in thetourism industry.The research is based on a comprehensive review and synthesis of existing literature on digital tourism,consumer behaviour, social media marketing, and online decision-making. Comparative analysis, systematicanalysis, descriptive analysis, and document analysis were employed to identify the principal factors influencingtourists’ purchasing decisions within the digital environment. The findings indicate that digital platforms reduceinformation asymmetry, increase transparency, strengthen consumer trust through online reviews and ratings,and facilitate more informed tourism decisions. Social media further influences travel motivation, destinationimage formation, and purchasing intentions by enabling consumers to exchange authentic experiencesthrough electronic word-of-mouth and visual content. The study also demonstrates that the integration of digitalplatforms and social media enhances the collection and analysis of consumer data, creating opportunitiesfor personalised marketing, service optimisation, and evidence-based strategic decision-making in tourism.The findings contribute to the theoretical understanding of digital consumer behaviour and provide a scientificbasis for future empirical research and the development of consumer-oriented digital strategies in the tourismindustry.

Maqola ma’lumotlari
MualliflarJumayev , Bobomurod
JurnalМуҳандислик ва Иқтисодиёт
NashriyotПлеханов номидаги Россия иқтисодиёти университетининг Тошкент шаҳридаги филиали
ISSN3060-463X, 3060-463X
Nashr sanasi2025-10-15
Jild3
Betlar374-377
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

Digital platforms; social media; consumer behaviour; digital tourism; tourism marketing; electronic word-of-mouth (eWOM); online reviews; tourism decision-making; digital economy; tourism services.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAJumayev , Bobomurod (2025). THE INFLUENCE MECHANISMS OF DIGITAL PLATFORMS AND SOCIAL MEDIA NETWORKS ON CONSUMER BEHAVIOUR IN THE TOURISM INDUSTRY. Муҳандислик ва Иқтисодиёт, 3, 374-377. https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/3646
GOST (OAK)Jumayev , Bobomurod THE INFLUENCE MECHANISMS OF DIGITAL PLATFORMS AND SOCIAL MEDIA NETWORKS ON CONSUMER BEHAVIOUR IN THE TOURISM INDUSTRY // Муҳандислик ва Иқтисодиёт. – 2025. – T. 3. – P. 374-377.
MLAJumayev , Bobomurod. “THE INFLUENCE MECHANISMS OF DIGITAL PLATFORMS AND SOCIAL MEDIA NETWORKS ON CONSUMER BEHAVIOUR IN THE TOURISM INDUSTRY.” Муҳандислик ва Иқтисодиёт, 3, 374-377, 2025. https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/3646
ChicagoJumayev , Bobomurod. “THE INFLUENCE MECHANISMS OF DIGITAL PLATFORMS AND SOCIAL MEDIA NETWORKS ON CONSUMER BEHAVIOUR IN THE TOURISM INDUSTRY.” Муҳандислик ва Иқтисодиёт, 3, 374-377 (2025). https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/3646
HarvardJumayev , Bobomurod (2025) ‘THE INFLUENCE MECHANISMS OF DIGITAL PLATFORMS AND SOCIAL MEDIA NETWORKS ON CONSUMER BEHAVIOUR IN THE TOURISM INDUSTRY’, Муҳандислик ва Иқтисодиёт, 3, 374-377. https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/3646
BibTeX
@article{jumayevbobomurod2025,
  title = {THE INFLUENCE MECHANISMS OF DIGITAL PLATFORMS AND SOCIAL MEDIA NETWORKS ON CONSUMER BEHAVIOUR IN THE TOURISM INDUSTRY},
  author = {Jumayev , Bobomurod},
  journal = {Муҳандислик ва Иқтисодиёт},
  year = {2025},
  volume = {3},
  pages = {374-377},
  url = {https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/3646}
}

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