An empirical analysis of the factors shaping consumer behaviour through digital platforms in Uzbekistan

Jumayev , Bobomurod

Муҳандислик ва Иқтисодиёт · 2026-yil

Annotatsiya

The rapid development of the digital economy has fundamentally transformed consumerbehaviour in the tourism industry by increasing the role of digital platforms in travel planning, informationsearch, service comparison, booking, and post-purchase interaction. This study presents an empirical analysisof the factors shaping consumer behaviour through digital platforms in Uzbekistan. The research examines theinfluence of platform quality, service transparency, pricing policies, electronic payment security, online reviews,and demographic characteristics on consumers’ tourism-related purchasing decisions. The study is based onsurvey data, statistical information, and secondary sources to evaluate consumers’ attitudes towards digitaltourism services and their behavioural patterns before and after purchasing tourism products. The findingsindicate that digital platforms have become an important source of tourism information, while online reviews,platform credibility, and active interaction between tourism companies and consumers significantly influencepurchase intentions. The results further reveal that socioeconomic characteristics such as age, gender,education, income, marital status, and place of residence affect consumer behaviour at different stages of thepurchasing process. The study concludes that improving digital platform functionality, strengthening consumertrust, and enhancing interactive communication can contribute to the greater adoption of digital tourism servicesand support the sustainable digital transformation of Uzbekistan’s tourism sector.

Maqola ma’lumotlari
MualliflarJumayev , Bobomurod
JurnalМуҳандислик ва Иқтисодиёт
NashriyotПлеханов номидаги Россия иқтисодиёти университетининг Тошкент шаҳридаги филиали
ISSN3060-463X, 3060-463X
Nashr sanasi2026-03-30
Jild4
Son3
Betlar228-231
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

digital economy, digital platforms, consumer behaviour, tourism industry, online booking, electronic payments, social media, online reviews, digital tourism, tourism marketing, consumer trust, Uzbekistan.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAJumayev , Bobomurod (2026). AN EMPIRICAL ANALYSIS OF THE FACTORS SHAPING CONSUMER BEHAVIOUR THROUGH DIGITAL PLATFORMS IN UZBEKISTAN. Муҳандислик ва Иқтисодиёт, 4(3), 228-231. https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/3645
GOST (OAK)Jumayev , Bobomurod AN EMPIRICAL ANALYSIS OF THE FACTORS SHAPING CONSUMER BEHAVIOUR THROUGH DIGITAL PLATFORMS IN UZBEKISTAN // Муҳандислик ва Иқтисодиёт. – 2026. – T. 4, № 3. – P. 228-231.
MLAJumayev , Bobomurod. “AN EMPIRICAL ANALYSIS OF THE FACTORS SHAPING CONSUMER BEHAVIOUR THROUGH DIGITAL PLATFORMS IN UZBEKISTAN.” Муҳандислик ва Иқтисодиёт, 4(3), 228-231, 2026. https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/3645
ChicagoJumayev , Bobomurod. “AN EMPIRICAL ANALYSIS OF THE FACTORS SHAPING CONSUMER BEHAVIOUR THROUGH DIGITAL PLATFORMS IN UZBEKISTAN.” Муҳандислик ва Иқтисодиёт, 4(3), 228-231 (2026). https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/3645
HarvardJumayev , Bobomurod (2026) ‘AN EMPIRICAL ANALYSIS OF THE FACTORS SHAPING CONSUMER BEHAVIOUR THROUGH DIGITAL PLATFORMS IN UZBEKISTAN’, Муҳандислик ва Иқтисодиёт, 4(3), 228-231. https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/3645
BibTeX
@article{jumayevbobomurod2026,
  title = {AN EMPIRICAL ANALYSIS OF THE FACTORS SHAPING CONSUMER BEHAVIOUR THROUGH DIGITAL PLATFORMS IN UZBEKISTAN},
  author = {Jumayev , Bobomurod},
  journal = {Муҳандислик ва Иқтисодиёт},
  year = {2026},
  volume = {4},
  number = {3},
  pages = {228-231},
  url = {https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/3645}
}

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