THE INTEGRATION OF TRADITION AND INNOVATION IN WOMEN’S ENTREPRENEURSHIP IN UZBEKISTAN: ECONOMIC MECHANISMS AND STRATEGIC APPROACHES

Narzullayeva , Gulchehra

Муҳандислик ва Иқтисодиёт · 2026-yil

Annotatsiya

This study examines the economic mechanisms underlying the integration of traditional values and innovativeapproaches in women’s entrepreneurship in Uzbekistan. Women entrepreneurs play a significant role in the developmentof the national economy; however, their strategic decision-making processes are often shaped by cultural norms, historicaltraditions, and evolving market conditions. The research analyzes how traditional socio-cultural values can coexist withand complement modern innovative business strategies to enhance competitiveness and ensure long-term sustainability.Employing a multidisciplinary framework that integrates cultural economics, gender studies, and strategic managementtheories, the paper investigates key determinants, including cultural capital, gender roles, innovation adoption, andstrategic adaptability. The findings demonstrate how women entrepreneurs in Uzbekistan maintain respect for traditionalvalues while actively implementing innovative technologies, digital tools, and contemporary business models

Maqola ma’lumotlari
MualliflarNarzullayeva , Gulchehra
JurnalМуҳандислик ва Иқтисодиёт
Nashr sanasi2026-02-01
Jild4
Son2
TilIngliz

Maqolaning asl sahifasi

Kalit so‘zlar

Women’s entrepreneurship; innovation; traditional values; strategic management; cultural economics; gender studies; economic mechanisms; Uzbekistan; sustainable development; business strategy.

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