Marketing as a decisive element in the successful introduction of innovative products to the market

Dаvlyаtоvа , Gulnаrа

Муҳандислик ва Иқтисодиёт · 2025-yil

Annotatsiya

Nowadays, the main regularity of social development is the innovative renewal of the world economy, thetransition to the so-called "new knowledge-based economy", the hallmark of which is the accelerated development ofeconomic activity. Modern society is rapidly evolving in the direction of postindustrial, while the transformations thatare taking place are so radical that we can talk about a paradigm shift in economic development. In the new economy,enterprises that produce innovative products are becoming key. However, practical experience indicates a high degreeof risk of launching innovative products on the market: on average, about a third of new products are defeated andbring only losses instead of profits. Thus, marketing support for the creation of new products becomes one of the mostimportant problems of an innovative company. This article discusses the importance of marketing research in introducinginnovative products to the market, features of the market for innovative products, the effectiveness of marketing activitiesand features of marketing innovation.

Maqola ma’lumotlari
MualliflarDаvlyаtоvа , Gulnаrа
JurnalМуҳандислик ва Иқтисодиёт
NashriyotПлеханов номидаги Россия иқтисодиёти университетининг Тошкент шаҳридаги филиали
ISSN3060-463X, 3060-463X
Nashr sanasi2025-12-01
Jild3
Son12
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

effectiveness of marketing activities, factors of success of a new product, market of innovative products, marketing of innovations

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APADаvlyаtоvа , Gulnаrа (2025). MARKETING AS A DECISIVE ELEMENT IN THE SUCCESSFUL INTRODUCTION OF INNOVATIVE PRODUCTS TO THE MARKET. Муҳандислик ва Иқтисодиёт, 3(12). https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/1760
GOST (OAK)Dаvlyаtоvа , Gulnаrа MARKETING AS A DECISIVE ELEMENT IN THE SUCCESSFUL INTRODUCTION OF INNOVATIVE PRODUCTS TO THE MARKET // Муҳандислик ва Иқтисодиёт. – 2025. – T. 3, № 12.
MLADаvlyаtоvа , Gulnаrа. “MARKETING AS A DECISIVE ELEMENT IN THE SUCCESSFUL INTRODUCTION OF INNOVATIVE PRODUCTS TO THE MARKET.” Муҳандислик ва Иқтисодиёт, 3(12), 2025. https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/1760
ChicagoDаvlyаtоvа , Gulnаrа. “MARKETING AS A DECISIVE ELEMENT IN THE SUCCESSFUL INTRODUCTION OF INNOVATIVE PRODUCTS TO THE MARKET.” Муҳандислик ва Иқтисодиёт, 3(12) (2025). https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/1760
HarvardDаvlyаtоvа , Gulnаrа (2025) ‘MARKETING AS A DECISIVE ELEMENT IN THE SUCCESSFUL INTRODUCTION OF INNOVATIVE PRODUCTS TO THE MARKET’, Муҳандислик ва Иқтисодиёт, 3(12). https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/1760
BibTeX
@article{dvlytvgulnr2025,
  title = {MARKETING AS A DECISIVE ELEMENT IN THE SUCCESSFUL INTRODUCTION OF INNOVATIVE PRODUCTS TO THE MARKET},
  author = {Dаvlyаtоvа , Gulnаrа},
  journal = {Муҳандислик ва Иқтисодиёт},
  year = {2025},
  volume = {3},
  number = {12},
  url = {https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/1760}
}

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