The role of artificial intelligence in optimizing marketing and educational processes in higher education

Sadikov , Shoxrux

Муҳандислик ва Иқтисодиёт · 2025-yil

Annotatsiya

This article examines the impact of artificial intelligence technologies on higher education, particularly onthe modeling and management mechanisms of marketing activities within universities. It provides a scientific analysisof AI’s capabilities in personalizing learning, processing and analyzing data, automating assessment, and increasingeducational efficiency. The advantages of integrating AI technologies into the training of highly qualified specialists and theeffectiveness of digital tools in higher education institutions are discussed. The article also highlights AI-driven marketingmanagement mechanisms and reviews global best practices, particularly those of China and the United States, regardingthe application of AI in education

Maqola ma’lumotlari
MualliflarSadikov , Shoxrux
JurnalМуҳандислик ва Иқтисодиёт
NashriyotПлеханов номидаги Россия иқтисодиёти университетининг Тошкент шаҳридаги филиали
ISSN3060-463X, 3060-463X
Nashr sanasi2025-12-01
Jild3
Son12
TilIngliz
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

artificial intelligence, higher education, marketing management, modeling, digital technologies, machine learning, personalized learning, innovative ecosystem

Iqtibos keltirish

APASadikov , Shoxrux (2025). THE ROLE OF ARTIFICIAL INTELLIGENCE IN OPTIMIZING MARKETING AND EDUCATIONAL PROCESSES IN HIGHER EDUCATION. Муҳандислик ва Иқтисодиёт, 3(12). https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/1463
GOST (OAK)Sadikov , Shoxrux THE ROLE OF ARTIFICIAL INTELLIGENCE IN OPTIMIZING MARKETING AND EDUCATIONAL PROCESSES IN HIGHER EDUCATION // Муҳандислик ва Иқтисодиёт. – 2025. – T. 3, № 12.
MLASadikov , Shoxrux. “THE ROLE OF ARTIFICIAL INTELLIGENCE IN OPTIMIZING MARKETING AND EDUCATIONAL PROCESSES IN HIGHER EDUCATION.” Муҳандислик ва Иқтисодиёт, 3(12), 2025. https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/1463
ChicagoSadikov , Shoxrux. “THE ROLE OF ARTIFICIAL INTELLIGENCE IN OPTIMIZING MARKETING AND EDUCATIONAL PROCESSES IN HIGHER EDUCATION.” Муҳандислик ва Иқтисодиёт, 3(12) (2025). https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/1463
HarvardSadikov , Shoxrux (2025) ‘THE ROLE OF ARTIFICIAL INTELLIGENCE IN OPTIMIZING MARKETING AND EDUCATIONAL PROCESSES IN HIGHER EDUCATION’, Муҳандислик ва Иқтисодиёт, 3(12). https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/1463
BibTeX
@article{sadikovshoxrux2025,
  title = {THE ROLE OF ARTIFICIAL INTELLIGENCE IN OPTIMIZING MARKETING AND EDUCATIONAL PROCESSES IN HIGHER EDUCATION},
  author = {Sadikov , Shoxrux},
  journal = {Муҳандислик ва Иқтисодиёт},
  year = {2025},
  volume = {3},
  number = {12},
  url = {https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/1463}
}

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