Sociocultural aspects of the emergence and development of public relations (PR) technologies

Ибрагимов Муроджон

Ижтимоий тадқиқотлар журнали – Журнал социальных исследований – Journal of Social Studies (электрон журнал) · 2026-yil

Annotatsiya

This article analyzes the formation and development of public relations (PR) technologies in close connection with sociocultural factors. The study explores the historical roots of PR activities and their role as a tool for managing social relations, building trust, and creating a positive public image. The author highlights the impact of communication processes, information exchange, as well as value systems and cultural traditions on the emergence and evolution of PR as a social institution. The article also examines modern trends in the development of PR technologies within the context of digital communication, social media, and media content, which together shape a new sociocultural environment. According to the author, PR is not only an instrument of promotion but also an essential social institution that contributes to the formation of social consciousness, cultural identity, and civic engagement. The findings show that the effectiveness of public relations technologies depends not only on technical or organizational aspects but also on the sociocultural characteristics of society – including information culture, the level of public trust, national values, and communication traditions.

Maqola ma’lumotlari
MualliflarИбрагимов Муроджон
JurnalИжтимоий тадқиқотлар журнали – Журнал социальных исследований – Journal of Social Studies (электрон журнал)
NashriyotЎзбекистон Миллий университети, , «Expert Lawyers» МЖЧ
ISSN2181-9556
Nashr sanasi2026-06-14
Jild8
Son4
TilIngliz
Ilmiy sohaSotsiologiya
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

связи с общественностью, PR-технологии, коммуникация, социокультурные факторы, общественное доверие, информационная культура, имидж, PR-технологии, социальные PR-технологии, государственная молодежная политика, рационализация, public relations, PR technologies, communication, sociocultural factors, social trust, information culture, image, PR technologies, social PR technologies, state policy on youth, rationalization, jamoatchilik bilan aloqa, PR texnologiyalari, kommunikatsiya, sotsiomadaniy omillar, ijtimoiy ishonch, axborot madaniyati, imidj, PR texnologiyalar, yoshlarga oid davlat siyosati, ratsionalizatsiya

Ilmiy soha

Sotsiologiya

Iqtibos keltirish

APAИбрагимов Муроджон (2026). SOCIOCULTURAL ASPECTS OF THE EMERGENCE AND DEVELOPMENT OF PUBLIC RELATIONS (PR) TECHNOLOGIES. Ижтимоий тадқиқотлар журнали – Журнал социальных исследований – Journal of Social Studies (электрон журнал), 8(4). https://tadqiqot.uz/index.php/soci/article/view/14264
GOST (OAK)Ибрагимов Муроджон SOCIOCULTURAL ASPECTS OF THE EMERGENCE AND DEVELOPMENT OF PUBLIC RELATIONS (PR) TECHNOLOGIES // Ижтимоий тадқиқотлар журнали – Журнал социальных исследований – Journal of Social Studies (электрон журнал). – 2026. – T. 8, № 4.
MLAИбрагимов Муроджон. “SOCIOCULTURAL ASPECTS OF THE EMERGENCE AND DEVELOPMENT OF PUBLIC RELATIONS (PR) TECHNOLOGIES.” Ижтимоий тадқиқотлар журнали – Журнал социальных исследований – Journal of Social Studies (электрон журнал), 8(4), 2026. https://tadqiqot.uz/index.php/soci/article/view/14264
ChicagoИбрагимов Муроджон. “SOCIOCULTURAL ASPECTS OF THE EMERGENCE AND DEVELOPMENT OF PUBLIC RELATIONS (PR) TECHNOLOGIES.” Ижтимоий тадқиқотлар журнали – Журнал социальных исследований – Journal of Social Studies (электрон журнал), 8(4) (2026). https://tadqiqot.uz/index.php/soci/article/view/14264
HarvardИбрагимов Муроджон (2026) ‘SOCIOCULTURAL ASPECTS OF THE EMERGENCE AND DEVELOPMENT OF PUBLIC RELATIONS (PR) TECHNOLOGIES’, Ижтимоий тадқиқотлар журнали – Журнал социальных исследований – Journal of Social Studies (электрон журнал), 8(4). https://tadqiqot.uz/index.php/soci/article/view/14264
BibTeX
@article{article2026,
  title = {SOCIOCULTURAL ASPECTS OF THE EMERGENCE AND DEVELOPMENT OF PUBLIC RELATIONS (PR) TECHNOLOGIES},
  author = {Ибрагимов Муроджон},
  journal = {Ижтимоий тадқиқотлар журнали – Журнал социальных исследований – Journal of Social Studies (электрон журнал)},
  year = {2026},
  volume = {8},
  number = {4},
  url = {https://tadqiqot.uz/index.php/soci/article/view/14264}
}

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