The article examines the organizational and economic foundations of forming an effective brand in a competitive market. The emphasis is on key aspects such as the role of marketing, strategic approach and implementation of innovations in the brand creation process. Theoretical approaches to branding and factors influencing consumer perception of the brand are explored. Examples of successful brands, their strategies and practical recommendations for companies seeking to create a strong brand in a competitive market are assessed. The research methodology uses a qualitative approach, including secondary data analysis, interviews with experts and comparative analysis of successful brands.
| Mualliflar | Temirova Feruza , Sagdullaevna |
|---|---|
| Jurnal | «Инновацион иқтисодиёт» журнали |
| Nashr sanasi | 2025-06-19 |
| Jild | 50 |
| Son | 05 |
branding, marketing, brand strategy, competitive market, innovation, brand perception, successful brands,, data analysis, consumer behavior, брендинг, маркетинг, стратегия бренда, конкурентный рынок, инновации, восприятие бренда, успешные бренды, , анализ данных, потребительское поведение., brending, marketing, brend strategiyasi, raqobatbardosh bozor, innovatsiyalar, brendni qabul qilish, muvaffaqiyatli brendlar, ma’lumotlar tahlili, iste’molchi xulq-atvori
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