This article discusses the expression of psychographic characteristics in medical advertisements (texts), such as the lifestyle of the addressees, daily life, the values that affect them, family relationships. There were 164 medical advertisements in the media (mostly television), in which the percentage of each psychographic feature was given. The observed medical advertisements reflect the lifestyle of the addressees 53%, the expression of family relationships 18%, the use of value units such as "health", "one hundred percent natural", "one hundred percent pure" - 7% explained on the basis of examples.
| Mualliflar | Собирова Дилноза Расуловна |
|---|---|
| Jurnal | Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова |
| Nashriyot | Самарқанд давлат университети, , «Expert Lawyers» MЧЖ |
| ISSN | 2017-2020, 2017-2022 |
| Nashr sanasi | 2022-01-16 |
| Jild | 4 |
| Son | 4 |
| Til | Ingliz |
| Indeksga qo‘shilgan | 2026-08-26 |
медицинская реклама, адресат, образ жизни, повседневная жизнь, семейные отношения, здоровье, медицинское устройство, medical advertising, addressee, lifestyle, daily life, family relationship, health, medical device, tibbiy reklama, adresat, yashash tarzi, kundalik hayot, oila munosabati, salomatlik, tibbiy vosita
| APA | Собирова Дилноза Расуловна (2022). EXPRESSION OF PSYCHOGRAPHIC CHARACTERISTICS IN MEDICAL ADVERTISING TEXTS. Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова, 4(4). https://tadqiqot.uz/index.php/art/article/view/3760 |
|---|---|
| GOST (OAK) | Собирова Дилноза Расуловна EXPRESSION OF PSYCHOGRAPHIC CHARACTERISTICS IN MEDICAL ADVERTISING TEXTS // Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова. – 2022. – T. 4, № 4. |
| MLA | Собирова Дилноза Расуловна. “EXPRESSION OF PSYCHOGRAPHIC CHARACTERISTICS IN MEDICAL ADVERTISING TEXTS.” Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова, 4(4), 2022. https://tadqiqot.uz/index.php/art/article/view/3760 |
| Chicago | Собирова Дилноза Расуловна. “EXPRESSION OF PSYCHOGRAPHIC CHARACTERISTICS IN MEDICAL ADVERTISING TEXTS.” Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова, 4(4) (2022). https://tadqiqot.uz/index.php/art/article/view/3760 |
| Harvard | Собирова Дилноза Расуловна (2022) ‘EXPRESSION OF PSYCHOGRAPHIC CHARACTERISTICS IN MEDICAL ADVERTISING TEXTS’, Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова, 4(4). https://tadqiqot.uz/index.php/art/article/view/3760 |
| BibTeX | @article{article2022,
title = {EXPRESSION OF PSYCHOGRAPHIC CHARACTERISTICS IN MEDICAL ADVERTISING TEXTS},
author = {Собирова Дилноза Расуловна},
journal = {Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова},
year = {2022},
volume = {4},
number = {4},
url = {https://tadqiqot.uz/index.php/art/article/view/3760}
} |
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Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова — barcha maqolalar · 2022-yil arxivi