This article discusses the expression of psychographic characteristics in medical advertisements (texts), such as the lifestyle of the addressees, daily life, the values that affect them, family relationships. There were 164 medical advertisements in the media (mostly television), in which the percentage of each psychographic feature was given. The observed medical advertisements reflect the lifestyle of the addressees 53%, the expression of family relationships 18%, the use of value units such as "health", "one hundred percent natural", "one hundred percent pure" - 7% explained on the basis of examples.
| Mualliflar | Собирова Дилноза Расуловна |
|---|---|
| Jurnal | Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова |
| Nashr sanasi | 2022-01-16 |
| Jild | 4 |
| Son | 4 |
| Til | O‘zbek |
медицинская реклама, адресат, образ жизни, повседневная жизнь, семейные отношения, здоровье, медицинское устройство, medical advertising, addressee, lifestyle, daily life, family relationship, health, medical device, tibbiy reklama, adresat, yashash tarzi, kundalik hayot, oila munosabati, salomatlik, tibbiy vosita
This article discusses the segmentation of literary texts, the problems of alternating texts in parallel text, translation problems, translation transformations. The…
This article provides theoretical information about the meta-marking of dialect texts in three stages and about the genre meta-marking of texts that are one of the objects of research. It is emphasized that…
The article analyzes the etymological, semantic and pragmatic similarities and differences of the maxim of politeness in English and Uzbek, and pays special attention to the known semantic data of words of this…
This article focuses on linguistic corpora, their place in linguistics, and the textbook focuses on the research of the introduction of phraseological units into the corpus. In preparing the base for the corps, valuable…
In this article, as a result of changes in the economic, socio-political, spiritual sphere, a "new" outdated layer, neologism and, moreover, dictionary units that have been restored and acquired a new connotation…
In the present article the author analyzes English and Uzbek phraseological units which describe different human emotions such as delight, anger, worry, fear, etc. These emotions, which are transferred in the semantics…
Abstract The paper examines the problems of the principle of compiling a multilingual dictionary of diplomatic terms. The level of development of this or that branch of science is determined by the state of its…
The article investigates the problem of the formation of pedagogical culture and pedagogical competence which are so necessary in the modern methodics of teaching foreign languages. The main components of pedagogical…
According to the dialects of the indigenous population of the Namangan region, issues related to the two largest ancient ethnic groups of modern Uzbeks - the Karluk and Kipchak dialects are scientifically analyzed. At…
In the field of linguistics, there are different opinions about the object of verification of syntax. While world linguists expressed their opinion on this, they sent either the object of his study. This article focuses…