INTEGRATED APPROACHES TO THE STUDY OF CONSUMER BEHAVIOR IN TOURISM

Nurmatova , Sitora, Нурматова , Ситора, Nurmatova , Sitora

Илғор иқтисодиёт ва педагогик технологиялар · 2025-yil

Annotatsiya

The article substantiates the feasibility of using an integrated approach to the study of consumer behavior in tourism as an interdisciplinary scientific problem. The main attention is paid to the theoretical analysis of the essence, structure and methodological foundations of the integrative model that combines economic, behavioral, socio-cultural components. The limitations of classical economic concepts of rational choice and the need to take into account behavioral factors, cognitive distortions, symbolic consumption, as well as the influence of the digital environment on decision-making by tourists are emphasized. The theoretical provisions are partially illustrated by the analysis of the specifics of consumer behavior in the tourism sector of Uzbekistan. A conclusion is made about the importance of theoretical understanding of the integrated approach as a scientific basis for the formation of sustainable strategies for tourism development in modern conditions.

Maqola ma’lumotlari
MualliflarNurmatova , Sitora, Нурматова , Ситора, Nurmatova , Sitora
JurnalИлғор иқтисодиёт ва педагогик технологиялар
Nashr sanasi2025-07-11
Jild2
Son3
Betlar969-984
TilRus
DOI10.60078/3060-4842-2025-vol2-iss3-pp969-984

Kalit so‘zlar

consumer behavior, tourism, integrated approach, theoretical analysis, behavioral economics, Uzbekistan, socio-cultural factors, psychological factors, digital transformation, потребительское поведение, туризм, интегрированный подход, теоретический анализ, поведенческая экономика, Узбекистан, социокультурные факторы, цифровая трансформация, психологические факторы, isteʼmolchi xatti-harakati, turizm, kompleks yondashuv, nazariy tahlil, xulq-atvor iqtisodiyoti, Oʻzbekiston, ijtimoiy-madaniy omillar, psixologik omillar, raqamli transformatsiya

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