This article discusses persuasive communication, its importance and application in advertising. In particular, the concepts of persuasion and persuasive communication are studied based on existing scientific sources. In expressing the concept of persuasive communication and its process, the general communication process model, its main elements and components are considered separately. Also, within the framework of persuasive communication, learning, dissonance-attribute, and low-involvement hierarchies are covered from the perspective of their application in advertising.
| Mualliflar | Safarov , Alisher, Сафаров , Алишер, Safarov , Alisher |
|---|---|
| Jurnal | Илғор иқтисодиёт ва педагогик технологиялар |
| Nashriyot | Тошкент давлат иқтисодиёт университети ҳузуридаги «Ўзбекистон иқтисодиётини ривожлантиришнинг илмий асослари ва муаммолари» илмий-тадқиқот маркази |
| ISSN | 1994-2025 |
| Nashr sanasi | 2025-02-15 |
| Jild | 2 |
| Son | 1 |
| Betlar | 238-247 |
| Til | Ingliz |
| DOI | 10.60078/3060-4842-2025-vol2-iss1-pp238-247 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.60078/3060-4842-2025-vol2-iss1-pp238-247 · Maqolaning asl sahifasi
реклама, убеждающая коммуникация, риторика, коммуникационный процесс, реакция, обратная связь, иерархия влияния, advertising, persuasive communication, rhetoric, communication process, reaction, feedback, hierarchy of influence, reklama, ishontiruvchi aloqa, ritorika, aloqa jarayoni, reaksiya, teskari aloqa, ta’sir ierarxiyasi
| APA | Safarov , Alisher, Сафаров , Алишер, & Safarov , Alisher (2025). PERSUASIVE COMMUNICATION IN ADVERTISEMENTS. Илғор иқтисодиёт ва педагогик технологиялар, 2(1), 238-247. https://doi.org/10.60078/3060-4842-2025-vol2-iss1-pp238-247 |
|---|---|
| GOST (OAK) | Safarov , Alisher, Сафаров , Алишер, Safarov , Alisher PERSUASIVE COMMUNICATION IN ADVERTISEMENTS // Илғор иқтисодиёт ва педагогик технологиялар. – 2025. – T. 2, № 1. – P. 238-247. – DOI: 10.60078/3060-4842-2025-vol2-iss1-pp238-247. |
| MLA | Safarov , Alisher, Сафаров , Алишер, and Safarov , Alisher. “PERSUASIVE COMMUNICATION IN ADVERTISEMENTS.” Илғор иқтисодиёт ва педагогик технологиялар, 2(1), 238-247, 2025. https://doi.org/10.60078/3060-4842-2025-vol2-iss1-pp238-247 |
| Chicago | Safarov , Alisher, Сафаров , Алишер, and Safarov , Alisher. “PERSUASIVE COMMUNICATION IN ADVERTISEMENTS.” Илғор иқтисодиёт ва педагогик технологиялар, 2(1), 238-247 (2025). https://doi.org/10.60078/3060-4842-2025-vol2-iss1-pp238-247 |
| Harvard | Safarov , Alisher, Сафаров , Алишер, and Safarov , Alisher (2025) ‘PERSUASIVE COMMUNICATION IN ADVERTISEMENTS’, Илғор иқтисодиёт ва педагогик технологиялар, 2(1), 238-247. https://doi.org/10.60078/3060-4842-2025-vol2-iss1-pp238-247 |
| BibTeX | @article{safarovalisher2025,
title = {PERSUASIVE COMMUNICATION IN ADVERTISEMENTS},
author = {Safarov , Alisher and Сафаров , Алишер and Safarov , Alisher},
journal = {Илғор иқтисодиёт ва педагогик технологиялар},
year = {2025},
volume = {2},
number = {1},
pages = {238-247},
doi = {10.60078/3060-4842-2025-vol2-iss1-pp238-247},
url = {https://doi.org/10.60078/3060-4842-2025-vol2-iss1-pp238-247}
} |
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