This article discusses persuasive communication, its importance and application in advertising. In particular, the concepts of persuasion and persuasive communication are studied based on existing scientific sources. In expressing the concept of persuasive communication and its process, the general communication process model, its main elements and components are considered separately. Also, within the framework of persuasive communication, learning, dissonance-attribute, and low-involvement hierarchies are covered from the perspective of their application in advertising.
| Mualliflar | Safarov , Alisher, Сафаров , Алишер, Safarov , Alisher |
|---|---|
| Jurnal | Илғор иқтисодиёт ва педагогик технологиялар |
| Nashr sanasi | 2025-02-15 |
| Jild | 2 |
| Son | 1 |
| Betlar | 238-247 |
| Til | O‘zbek |
| DOI | 10.60078/3060-4842-2025-vol2-iss1-pp238-247 |
DOI: 10.60078/3060-4842-2025-vol2-iss1-pp238-247 · Maqolaning asl sahifasi
реклама, убеждающая коммуникация, риторика, коммуникационный процесс, реакция, обратная связь, иерархия влияния, advertising, persuasive communication, rhetoric, communication process, reaction, feedback, hierarchy of influence, reklama, ishontiruvchi aloqa, ritorika, aloqa jarayoni, reaksiya, teskari aloqa, ta’sir ierarxiyasi
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