Marketing strategies as a mechanism for enterprise competitiveness an integrative conceptual model for emerging digital markets

Bakhtiyor Ruziev Eshmuminovich

Marketing · 2026-yil

Annotatsiya

Mazkur maqolada marketing strategiyalarining korxona raqobatbardoshliginishakllantirishdagi o‘rni integratsiyalashgan konseptual model asosida tahlil qilingan.Tadqiqotda strategik marketing, marketing imkoniyatlari, bozor pozitsiyasi, dinamikqobiliyatlar va mijoz qiymatini yaratish mexanizmlari o‘rganilgan. Raqamli bozorsharoitida marketing strategiyasining korxona ustunligini shakllantirish va uni uzoqmuddat saqlab qolishdagi ahamiyati asoslab berilgan. Tadqiqot davomida marketingstrategiyasi, marketing faoliyati, raqobat ustunligi va korxona raqobatbardoshligitushunchalari o‘zaro farqlangan. Rivojlanayotgan bozorlar sharoitida raqamlitransformatsiya, analitik salohiyat va mijozga yo‘naltirilgan boshqaruv tizimlarikorxona samaradorligini oshirishga xizmat qilishi aniqlangan.

Maqola ma’lumotlari
MualliflarBakhtiyor Ruziev Eshmuminovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-05-11
Son5
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss5/1054
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026iss5/1054 · Maqolaning asl sahifasi

Kalit so‘zlar

marketing strategiyasi, raqobatbardoshlik, strategik marketing, dinamik qobiliyatlar, raqamli transformatsiya, marketing imkoniyatlari, mijoz qiymati, bozor pozitsiyasi.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APABakhtiyor Ruziev Eshmuminovich (2026). MARKETING STRATEGIES AS A MECHANISM FOR ENTERPRISE COMPETITIVENESS AN INTEGRATIVE CONCEPTUAL MODEL FOR EMERGING DIGITAL MARKETS. Marketing, (5). https://doi.org/10.67668/mj/2026iss5/1054
GOST (OAK)Bakhtiyor Ruziev Eshmuminovich MARKETING STRATEGIES AS A MECHANISM FOR ENTERPRISE COMPETITIVENESS AN INTEGRATIVE CONCEPTUAL MODEL FOR EMERGING DIGITAL MARKETS // Marketing. – 2026. – № 5. – DOI: 10.67668/mj/2026iss5/1054.
MLABakhtiyor Ruziev Eshmuminovich. “MARKETING STRATEGIES AS A MECHANISM FOR ENTERPRISE COMPETITIVENESS AN INTEGRATIVE CONCEPTUAL MODEL FOR EMERGING DIGITAL MARKETS.” Marketing, (5), 2026. https://doi.org/10.67668/mj/2026iss5/1054
ChicagoBakhtiyor Ruziev Eshmuminovich. “MARKETING STRATEGIES AS A MECHANISM FOR ENTERPRISE COMPETITIVENESS AN INTEGRATIVE CONCEPTUAL MODEL FOR EMERGING DIGITAL MARKETS.” Marketing, (5) (2026). https://doi.org/10.67668/mj/2026iss5/1054
HarvardBakhtiyor Ruziev Eshmuminovich (2026) ‘MARKETING STRATEGIES AS A MECHANISM FOR ENTERPRISE COMPETITIVENESS AN INTEGRATIVE CONCEPTUAL MODEL FOR EMERGING DIGITAL MARKETS’, Marketing, (5). https://doi.org/10.67668/mj/2026iss5/1054
BibTeX
@article{bakhtiyorruzieveshmuminovich2026,
  title = {MARKETING STRATEGIES AS A MECHANISM FOR ENTERPRISE COMPETITIVENESS AN INTEGRATIVE CONCEPTUAL MODEL FOR EMERGING DIGITAL MARKETS},
  author = {Bakhtiyor Ruziev Eshmuminovich},
  journal = {Marketing},
  year = {2026},
  number = {5},
  doi = {10.67668/mj/2026iss5/1054},
  url = {https://doi.org/10.67668/mj/2026iss5/1054}
}

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