This article analyzes the role of ecological marketing in developing production based on green technologies. The focus is on identifying the link between ecological values, digital communication tools, and production efficiency. Based on the literature review, ecological marketing is shown to enhance brand trust, promote green employment, and support sustainable economic models. Practical recommendations are developed through conceptual and comparative analysis.
| Mualliflar | Ergashev Sanjarbek Sobirjon oʻgʻli |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-11-29 |
| Son | 11 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss11/568 |
DOI: 10.67668/mj/2025iss11/568 · Maqolaning asl sahifasi
ecological marketing, green technologies, sustainable production, digital communication, consumer trust, экологический маркетинг, зелёные технологии, устойчивое производство, цифровые коммуникации, доверие потребителей, ekologik marketing, yashil texnologiyalar, barqaror ishlab chiqarish, raqamli kommunikatsiya, isteʼmolchi ishonchi
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