THEORETICAL FOUNDATIONS OF STRATEGIC MANAGEMENT IN THE BUILDING MATERIALS INDUSTRY

Musaxonov Rustam Musaxon oʻgʻli

Marketing · 2025-yil

Annotatsiya

This article analyzes the theoretical foundations of strategic management in the construction materials industry. It focuses on key concepts, principles, and models of strategic management, as well as the specific characteristics of the construction materi als sector. The analysis of literature, existing methodologies, and findings highlights tools that support strategic decision -making. The article also discusses 400 challenges and promising directions for implementing strategic management in this industry. The conclusion summarizes the main findings.

Maqola ma’lumotlari
MualliflarMusaxonov Rustam Musaxon oʻgʻli
JurnalMarketing
Nashr sanasi2025-05-31
Son5
TilO‘zbek
DOI10.67668/mj/2025iss5/512

Kalit so‘zlar

strategic management, construction materials industry, competitive environment, SWOT analysis, PEST analysis, portfolio analysis, strategic planning, competitive strategies, innovation, sustainability, risk management, стратегическое управление, промышленность строительных материалов, конкурентная среда, SWOT -анализ, PEST -анализ, портфельный анализ, стратегическое планирование, конкурентные стратегии, инновации, устойчивость, управление рисками, Strategik boshqaruv, qurilish materiallari sanoati, raqobat muhiti, SWOT (kuchli, kuchsiz, imkoniyatlar va tahdidlar) tahlili, PEST (siyosiy, iqtisodiy, ijtimoiy va texnologik faktorlar) tahlili, portfel tahlili, strategik rejalashtirish, raqobat strategiy alari, innovatsiyalar, barqarorlik, risklarni boshqarish

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