Foreign practice of digital CRM technologies and prospects of application in Uzbekistan business environment

Mirziyodova Gulnozaxon Ayubxon qizi

Marketing · 2025-yil

Annotatsiya

This article explores the implementation of customer relationship management (CRM) systems in developed countries. The experiences of the USA, Japan, and Germany show the impact of CRM technologies on marketing effectiveness, customer loyalty, and service quality. The study analyzes opportunities and prerequisites for applying these systems in Uzbekistan, including infrastructure and digital literacy. Based on global practices, the paper offers recommendations tailored to national conditions. Findings aim t o assist domestic businesses in adopting innovative management strategies. 381

Maqola ma’lumotlari
MualliflarMirziyodova Gulnozaxon Ayubxon qizi
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-05-31
Son5
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss5/510
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss5/510 · Maqolaning asl sahifasi

Kalit so‘zlar

digital transformation, CRM system, customer loyalty, international experience, marketing, service quality, Uzbekistan, цифровая трансформация, CRM -система, лояльность клиентов, международный опыт, маркетинг, качество обслуживания, Узбекистан, raqamli transformatsiya, CRM tizimi, mijoz sodiqligi, xalqaro tajriba, marketing, xizmat sifati, Oʻzbekiston

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMirziyodova Gulnozaxon Ayubxon qizi (2025). FOREIGN PRACTICE OF DIGITAL CRM TECHNOLOGIES AND PROSPECTS OF APPLICATION IN UZBEKISTAN BUSINESS ENVIRONMENT. Marketing, (5). https://doi.org/10.67668/mj/2025iss5/510
GOST (OAK)Mirziyodova Gulnozaxon Ayubxon qizi FOREIGN PRACTICE OF DIGITAL CRM TECHNOLOGIES AND PROSPECTS OF APPLICATION IN UZBEKISTAN BUSINESS ENVIRONMENT // Marketing. – 2025. – № 5. – DOI: 10.67668/mj/2025iss5/510.
MLAMirziyodova Gulnozaxon Ayubxon qizi. “FOREIGN PRACTICE OF DIGITAL CRM TECHNOLOGIES AND PROSPECTS OF APPLICATION IN UZBEKISTAN BUSINESS ENVIRONMENT.” Marketing, (5), 2025. https://doi.org/10.67668/mj/2025iss5/510
ChicagoMirziyodova Gulnozaxon Ayubxon qizi. “FOREIGN PRACTICE OF DIGITAL CRM TECHNOLOGIES AND PROSPECTS OF APPLICATION IN UZBEKISTAN BUSINESS ENVIRONMENT.” Marketing, (5) (2025). https://doi.org/10.67668/mj/2025iss5/510
HarvardMirziyodova Gulnozaxon Ayubxon qizi (2025) ‘FOREIGN PRACTICE OF DIGITAL CRM TECHNOLOGIES AND PROSPECTS OF APPLICATION IN UZBEKISTAN BUSINESS ENVIRONMENT’, Marketing, (5). https://doi.org/10.67668/mj/2025iss5/510
BibTeX
@article{mirziyodovagulnozaxonayubxonqizi2025,
  title = {FOREIGN PRACTICE OF DIGITAL CRM TECHNOLOGIES AND PROSPECTS OF APPLICATION IN UZBEKISTAN BUSINESS ENVIRONMENT},
  author = {Mirziyodova Gulnozaxon Ayubxon qizi},
  journal = {Marketing},
  year = {2025},
  number = {5},
  doi = {10.67668/mj/2025iss5/510},
  url = {https://doi.org/10.67668/mj/2025iss5/510}
}

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