This article examines the issues of effective formation of marketing strategies of insurance companies in the context of modern digital technologies. In the context of digital transformation, modern methods of selling insurance services and developing relationships with customers have been analyzed. As a result of the study, recommendations for the integrated use of digital marketing tools have been developed.
| Mualliflar | Rashidova Dildora Rasul qizi |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-03-28 |
| Son | 3 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss3/459 |
DOI: 10.67668/mj/2025iss3/459 · Maqolaning asl sahifasi
insurance companies, digital marketing, marketing strategy, digital transformation, customer relationships, social media marketing, страховые компании, цифровой маркетинг, маркетинговая стратегия, цифровая трансформация, отношения с клиентами, маркетинг в социальных сетях, sugʻurta kompaniyalari, raqamli marketing, marketing strategiyasi, raqamli transformatsiya, mijozlar bilan munosabatlar, ijtimoiy media marketing
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