Effective marketing strategies for insurance companies using modern digital technologies

Rashidova Dildora Rasul qizi

Marketing · 2025-yil

Annotatsiya

This article examines the issues of effective formation of marketing strategies of insurance companies in the context of modern digital technologies. In the context of digital transformation, modern methods of selling insurance services and developing relationships with customers have been analyzed. As a result of the study, recommendations for the integrated use of digital marketing tools have been developed.

Maqola ma’lumotlari
MualliflarRashidova Dildora Rasul qizi
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-03-28
Son3
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss3/459
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss3/459 · Maqolaning asl sahifasi

Kalit so‘zlar

insurance companies, digital marketing, marketing strategy, digital transformation, customer relationships, social media marketing, страховые компании, цифровой маркетинг, маркетинговая стратегия, цифровая трансформация, отношения с клиентами, маркетинг в социальных сетях, sugʻurta kompaniyalari, raqamli marketing, marketing strategiyasi, raqamli transformatsiya, mijozlar bilan munosabatlar, ijtimoiy media marketing

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APARashidova Dildora Rasul qizi (2025). EFFECTIVE MARKETING STRATEGIES FOR INSURANCE COMPANIES USING MODERN DIGITAL TECHNOLOGIES. Marketing, (3). https://doi.org/10.67668/mj/2025iss3/459
GOST (OAK)Rashidova Dildora Rasul qizi EFFECTIVE MARKETING STRATEGIES FOR INSURANCE COMPANIES USING MODERN DIGITAL TECHNOLOGIES // Marketing. – 2025. – № 3. – DOI: 10.67668/mj/2025iss3/459.
MLARashidova Dildora Rasul qizi. “EFFECTIVE MARKETING STRATEGIES FOR INSURANCE COMPANIES USING MODERN DIGITAL TECHNOLOGIES.” Marketing, (3), 2025. https://doi.org/10.67668/mj/2025iss3/459
ChicagoRashidova Dildora Rasul qizi. “EFFECTIVE MARKETING STRATEGIES FOR INSURANCE COMPANIES USING MODERN DIGITAL TECHNOLOGIES.” Marketing, (3) (2025). https://doi.org/10.67668/mj/2025iss3/459
HarvardRashidova Dildora Rasul qizi (2025) ‘EFFECTIVE MARKETING STRATEGIES FOR INSURANCE COMPANIES USING MODERN DIGITAL TECHNOLOGIES’, Marketing, (3). https://doi.org/10.67668/mj/2025iss3/459
BibTeX
@article{rashidovadildorarasulqizi2025,
  title = {EFFECTIVE MARKETING STRATEGIES FOR INSURANCE COMPANIES USING MODERN DIGITAL TECHNOLOGIES},
  author = {Rashidova Dildora Rasul qizi},
  journal = {Marketing},
  year = {2025},
  number = {3},
  doi = {10.67668/mj/2025iss3/459},
  url = {https://doi.org/10.67668/mj/2025iss3/459}
}

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