IMPACT OF DIGITAL TRANSFORMATION ON STRATEGIC DECISION MAKING IN TRADITIONAL INDUSTRY

Mullabayev Baxtiyarjon Bulturbayevich, Tyurahanov Shamsitdin Djamshid oʻgʻli

Marketing · 2025-yil

Annotatsiya

Digital transformation, that is, the use of modern digital technologies and innovations in the industrial sector, is of great importance in all aspects of business today. This article examines how digital transformation affects strategic decision - making in traditional industries. It is known that digital transformation has a significant 381 impact on business operations, market strategies, and production systems. Modern digital technologies also help to develop innovations and increase efficiency in industry. In the article, we will consider the role of digital transformation in strategic decision -making and what innovations it has brought to the industry.

Maqola ma’lumotlari
MualliflarMullabayev Baxtiyarjon Bulturbayevich, Tyurahanov Shamsitdin Djamshid oʻgʻli
JurnalMarketing
Nashr sanasi2025-03-28
Son3
TilO‘zbek
DOI10.67668/mj/2025iss3/451

Kalit so‘zlar

digital transformation, traditional industry, strategic decisions, digital technologies, innovations, business strategies, production, efficiency, цифровая трансформация, традиционная промышленность, стратегические решения, цифровые технологии, инновации, бизнес -стратегии, производство, эффективность, raqamli transformatsiya, anʼanaviy sanoat, strategik qarorlar, raqamli texnologiyalar, innovatsiyalar, biznes strategiyalari, ishlab chiqarish, samaradorlik

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