The role of programmatic advertising in data -driven marketing: optimizing targeted advertising strategies in the tourism sector

Sodikov Mirziyo Odiljon ogli

Marketing · 2025-yil

Annotatsiya

Programmatic advertising has transformed the digital marketing landscape by enabling automated, data -driven ad purchasing and optimization. This study examines the integration of programmatic advertising in the tourism sector, emphasizing its role in enhancing targeted marketing strategies and optimizing advertising budgets. Through an in -depth analysis of current industry trends, technological advancements, and empirical evidence, the study de monstrates the effectiveness of programmatic advertising in boosting consumer engagement and improving return on investment (ROI) for tourism businesses. Additionally, it addresses key challenges such as data privacy concerns and technological limitations while offering strategic recommendations for enhancing programmatic advertising initiatives in the tourism industry.

Maqola ma’lumotlari
MualliflarSodikov Mirziyo Odiljon ogli
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-02-28
Son2
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss2/312
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss2/312 · Maqolaning asl sahifasi

Kalit so‘zlar

Programmatic advertising, data -driven marketing, tourism sector, targeted advertising, digital marketing, consumer engagement, return on investment (ROI), advertising optimization, data privacy, artificial intelligence (AI), Программируемая реклама, маркетинг на основе данных, туристический сектор, целевая реклама, цифровой маркетинг, вовлеченность потребителей, рентабельность инвестиций ( ROI), оптимизация рекламы, конфиденциальность данных, искусственный интеллект ( AI), Programmatik reklama, ma’lumotlarga asoslangan marketing, turizm sohasi, maqsadli reklama, raqamli marketing, iste’molchi faolligi, investitsiya daromadliligi (ROI), reklama optimallashtirish, ma’lumotlar maxfiyligi, sun’iy intellekt (AI). 393

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APASodikov Mirziyo Odiljon ogli (2025). THE ROLE OF PROGRAMMATIC ADVERTISING IN DATA -DRIVEN MARKETING: OPTIMIZING TARGETED ADVERTISING STRATEGIES IN THE TOURISM SECTOR. Marketing, (2). https://doi.org/10.67668/mj/2025iss2/312
GOST (OAK)Sodikov Mirziyo Odiljon ogli THE ROLE OF PROGRAMMATIC ADVERTISING IN DATA -DRIVEN MARKETING: OPTIMIZING TARGETED ADVERTISING STRATEGIES IN THE TOURISM SECTOR // Marketing. – 2025. – № 2. – DOI: 10.67668/mj/2025iss2/312.
MLASodikov Mirziyo Odiljon ogli. “THE ROLE OF PROGRAMMATIC ADVERTISING IN DATA -DRIVEN MARKETING: OPTIMIZING TARGETED ADVERTISING STRATEGIES IN THE TOURISM SECTOR.” Marketing, (2), 2025. https://doi.org/10.67668/mj/2025iss2/312
ChicagoSodikov Mirziyo Odiljon ogli. “THE ROLE OF PROGRAMMATIC ADVERTISING IN DATA -DRIVEN MARKETING: OPTIMIZING TARGETED ADVERTISING STRATEGIES IN THE TOURISM SECTOR.” Marketing, (2) (2025). https://doi.org/10.67668/mj/2025iss2/312
HarvardSodikov Mirziyo Odiljon ogli (2025) ‘THE ROLE OF PROGRAMMATIC ADVERTISING IN DATA -DRIVEN MARKETING: OPTIMIZING TARGETED ADVERTISING STRATEGIES IN THE TOURISM SECTOR’, Marketing, (2). https://doi.org/10.67668/mj/2025iss2/312
BibTeX
@article{sodikovmirziyoodiljonogli2025,
  title = {THE ROLE OF PROGRAMMATIC ADVERTISING IN DATA -DRIVEN MARKETING: OPTIMIZING TARGETED ADVERTISING STRATEGIES IN THE TOURISM SECTOR},
  author = {Sodikov Mirziyo Odiljon ogli},
  journal = {Marketing},
  year = {2025},
  number = {2},
  doi = {10.67668/mj/2025iss2/312},
  url = {https://doi.org/10.67668/mj/2025iss2/312}
}

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