Programmatic advertising has transformed the digital marketing landscape by enabling automated, data -driven ad purchasing and optimization. This study examines the integration of programmatic advertising in the tourism sector, emphasizing its role in enhancing targeted marketing strategies and optimizing advertising budgets. Through an in -depth analysis of current industry trends, technological advancements, and empirical evidence, the study de monstrates the effectiveness of programmatic advertising in boosting consumer engagement and improving return on investment (ROI) for tourism businesses. Additionally, it addresses key challenges such as data privacy concerns and technological limitations while offering strategic recommendations for enhancing programmatic advertising initiatives in the tourism industry.
| Mualliflar | Sodikov Mirziyo Odiljon ogli |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-02-28 |
| Son | 2 |
| Til | Ingliz |
| DOI | 10.67668/mj/2025iss2/312 |
DOI: 10.67668/mj/2025iss2/312 · Maqolaning asl sahifasi
Programmatic advertising, data -driven marketing, tourism sector, targeted advertising, digital marketing, consumer engagement, return on investment (ROI), advertising optimization, data privacy, artificial intelligence (AI), Программируемая реклама, маркетинг на основе данных, туристический сектор, целевая реклама, цифровой маркетинг, вовлеченность потребителей, рентабельность инвестиций ( ROI), оптимизация рекламы, конфиденциальность данных, искусственный интеллект ( AI), Programmatik reklama, ma’lumotlarga asoslangan marketing, turizm sohasi, maqsadli reklama, raqamli marketing, iste’molchi faolligi, investitsiya daromadliligi (ROI), reklama optimallashtirish, ma’lumotlar maxfiyligi, sun’iy intellekt (AI). 393
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