Editorial strategies for constructing leads based on materials from Uzbekistan and Kazakhstan media

Tadjibayeva , Dilnoza, Nazarova , Munira

Марказий Осиёда медиа ва коммуникациялар · 2025-yil

Annotatsiya

The article analyzes the editorial aspect of creating leads in online media in Uzbekistan and Kazakhstan. It examines theoretical approaches to defining and classifying leads, as well as their function as an informative and engaging element. In order to improve the effectiveness of news journalism, the paper conducts a comparative analysis of lead construction, examining its structure, linguistic features, and communicative efficiency. Common drawbacks such as headline duplication, syntactic overload, and genre inconsistencies are identified. Based on the content analysis of successful and unsuccessful lead examples, effective editorial approaches are highlighted to improve lead creation.

Maqola ma’lumotlari
MualliflarTadjibayeva , Dilnoza, Nazarova , Munira
JurnalМарказий Осиёда медиа ва коммуникациялар
NashriyotЎзЖОКУ
ISSN3030-3265, 3030-3354
Nashr sanasi2025-12-01
Son11
TilIngliz
Ilmiy sohaFilologiya
DOI10.62499/ijmcc.vi11.257
Indeksga qo‘shilgan2026-08-26

DOI: 10.62499/ijmcc.vi11.257 · Maqolaning asl sahifasi

Kalit so‘zlar

лид, лингвистический аспект, структурная четкость, канцеляризмы, информативность, синтаксическая перегруженность, lid, lingvistik aspekt, strukturaviy aniqlik, kanselyarizmlar, informativlik, sintaktik ortiqchalik, lead, linguistic aspect, structure accuracy, clerical structure, informativeness, syntactic load

Ilmiy soha

Filologiya

Iqtibos keltirish

APATadjibayeva , Dilnoza, & Nazarova , Munira (2025). EDITORIAL STRATEGIES FOR CONSTRUCTING LEADS BASED ON MATERIALS FROM UZBEKISTAN AND KAZAKHSTAN MEDIA. Марказий Осиёда медиа ва коммуникациялар, (11). https://doi.org/10.62499/ijmcc.vi11.257
GOST (OAK)Tadjibayeva , Dilnoza, Nazarova , Munira EDITORIAL STRATEGIES FOR CONSTRUCTING LEADS BASED ON MATERIALS FROM UZBEKISTAN AND KAZAKHSTAN MEDIA // Марказий Осиёда медиа ва коммуникациялар. – 2025. – № 11. – DOI: 10.62499/ijmcc.vi11.257.
MLATadjibayeva , Dilnoza, and Nazarova , Munira. “EDITORIAL STRATEGIES FOR CONSTRUCTING LEADS BASED ON MATERIALS FROM UZBEKISTAN AND KAZAKHSTAN MEDIA.” Марказий Осиёда медиа ва коммуникациялар, (11), 2025. https://doi.org/10.62499/ijmcc.vi11.257
ChicagoTadjibayeva , Dilnoza, and Nazarova , Munira. “EDITORIAL STRATEGIES FOR CONSTRUCTING LEADS BASED ON MATERIALS FROM UZBEKISTAN AND KAZAKHSTAN MEDIA.” Марказий Осиёда медиа ва коммуникациялар, (11) (2025). https://doi.org/10.62499/ijmcc.vi11.257
HarvardTadjibayeva , Dilnoza, and Nazarova , Munira (2025) ‘EDITORIAL STRATEGIES FOR CONSTRUCTING LEADS BASED ON MATERIALS FROM UZBEKISTAN AND KAZAKHSTAN MEDIA’, Марказий Осиёда медиа ва коммуникациялар, (11). https://doi.org/10.62499/ijmcc.vi11.257
BibTeX
@article{tadjibayevadilnoza2025,
  title = {EDITORIAL STRATEGIES FOR CONSTRUCTING LEADS BASED ON MATERIALS FROM UZBEKISTAN AND KAZAKHSTAN MEDIA},
  author = {Tadjibayeva , Dilnoza and Nazarova , Munira},
  journal = {Марказий Осиёда медиа ва коммуникациялар},
  year = {2025},
  number = {11},
  doi = {10.62499/ijmcc.vi11.257},
  url = {https://doi.org/10.62499/ijmcc.vi11.257}
}

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