The article analyzes the editorial aspect of creating leads in online media in Uzbekistan and Kazakhstan. It examines theoretical approaches to defining and classifying leads, as well as their function as an informative and engaging element. In order to improve the effectiveness of news journalism, the paper conducts a comparative analysis of lead construction, examining its structure, linguistic features, and communicative efficiency. Common drawbacks such as headline duplication, syntactic overload, and genre inconsistencies are identified. Based on the content analysis of successful and unsuccessful lead examples, effective editorial approaches are highlighted to improve lead creation.
| Mualliflar | Tadjibayeva , Dilnoza, Nazarova , Munira |
|---|---|
| Jurnal | Марказий Осиёда медиа ва коммуникациялар |
| Nashr sanasi | 2025-12-01 |
| Son | 11 |
| Til | Ingliz |
| DOI | 10.62499/ijmcc.vi11.257 |
DOI: 10.62499/ijmcc.vi11.257 · Maqolaning asl sahifasi
лид, лингвистический аспект, структурная четкость, канцеляризмы, информативность, синтаксическая перегруженность, lid, lingvistik aspekt, strukturaviy aniqlik, kanselyarizmlar, informativlik, sintaktik ortiqchalik, lead, linguistic aspect, structure accuracy, clerical structure, informativeness, syntactic load
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