This article examines the effective use of innovative marketing technologies inensuring the competitiveness of enterprises in modern market conditions. It highlights the role ofdigital tools, data analytics, social media platforms, artificial intelligence, customer relationshipmanagement systems, and personalized marketing strategies in improving business performance.The study emphasizes that the integration of innovative marketing technologies helps enterprisesbetter understand consumer needs, increase customer loyalty, optimize marketing costs, andstrengthen their market position. The article also discusses the importance of adapting marketingstrategies to technological changes and competitive pressures. The findings suggest thatenterprises that actively implement innovative marketing technologies are more likely to achievesustainable competitive advantages, expand their target markets, and improve overall efficiency.
| Mualliflar | Bobomurodov, Qayimjon |
|---|---|
| Jurnal | Иқтисодиёт ва туризм |
| Nashr sanasi | 2026-06-08 |
| Jild | 3 |
| Son | 29 |
| Til | Ingliz |
digital marketing, enterprise competitiveness, innovative marketing technologies, raqamli marketing, korxona raqobatbardoshligi, innovatsion marketing texnologiyalari
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