Effective use of innovative marketing technologies in ensuring the competitiveness of enterprises

Bobomurodov, Qayimjon

Иқтисодиёт ва туризм · 2026-yil

Annotatsiya

This article examines the effective use of innovative marketing technologies inensuring the competitiveness of enterprises in modern market conditions. It highlights the role ofdigital tools, data analytics, social media platforms, artificial intelligence, customer relationshipmanagement systems, and personalized marketing strategies in improving business performance.The study emphasizes that the integration of innovative marketing technologies helps enterprisesbetter understand consumer needs, increase customer loyalty, optimize marketing costs, andstrengthen their market position. The article also discusses the importance of adapting marketingstrategies to technological changes and competitive pressures. The findings suggest thatenterprises that actively implement innovative marketing technologies are more likely to achievesustainable competitive advantages, expand their target markets, and improve overall efficiency.

Maqola ma’lumotlari
MualliflarBobomurodov, Qayimjon
JurnalИқтисодиёт ва туризм
NashriyotБухоро давлат университети
ISSN2004-2024
Nashr sanasi2026-06-08
Jild3
Son29
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

digital marketing, enterprise competitiveness, innovative marketing technologies, raqamli marketing, korxona raqobatbardoshligi, innovatsion marketing texnologiyalari

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APABobomurodov, Qayimjon (2026). EFFECTIVE USE OF INNOVATIVE MARKETING TECHNOLOGIES IN ENSURING THE COMPETITIVENESS OF ENTERPRISES. Иқтисодиёт ва туризм, 3(29). https://interjournal.uz/index.php/journals/article/view/445
GOST (OAK)Bobomurodov, Qayimjon EFFECTIVE USE OF INNOVATIVE MARKETING TECHNOLOGIES IN ENSURING THE COMPETITIVENESS OF ENTERPRISES // Иқтисодиёт ва туризм. – 2026. – T. 3, № 29.
MLABobomurodov, Qayimjon. “EFFECTIVE USE OF INNOVATIVE MARKETING TECHNOLOGIES IN ENSURING THE COMPETITIVENESS OF ENTERPRISES.” Иқтисодиёт ва туризм, 3(29), 2026. https://interjournal.uz/index.php/journals/article/view/445
ChicagoBobomurodov, Qayimjon. “EFFECTIVE USE OF INNOVATIVE MARKETING TECHNOLOGIES IN ENSURING THE COMPETITIVENESS OF ENTERPRISES.” Иқтисодиёт ва туризм, 3(29) (2026). https://interjournal.uz/index.php/journals/article/view/445
HarvardBobomurodov, Qayimjon (2026) ‘EFFECTIVE USE OF INNOVATIVE MARKETING TECHNOLOGIES IN ENSURING THE COMPETITIVENESS OF ENTERPRISES’, Иқтисодиёт ва туризм, 3(29). https://interjournal.uz/index.php/journals/article/view/445
BibTeX
@article{bobomurodovqayimjon2026,
  title = {EFFECTIVE USE OF INNOVATIVE MARKETING TECHNOLOGIES IN ENSURING THE COMPETITIVENESS OF ENTERPRISES},
  author = {Bobomurodov, Qayimjon},
  journal = {Иқтисодиёт ва туризм},
  year = {2026},
  volume = {3},
  number = {29},
  url = {https://interjournal.uz/index.php/journals/article/view/445}
}

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