The essence and importance of national branding of countries in the conditions of globalization

Achilova Nargiza Bakhtiyorovna, Ачилова Наргиза Бахтиёровна, Achilova Nargiza Baxtiyorovna

Меҳнат иқтисодиёти ва инсон капитали · 2023-yil

Annotatsiya

This article examines and analyzes such concepts as “national brand” and “national branding”, examines the approaches of different authors to the interpretation of these terms, reveals the essence and significance of national branding in the context of globalization of the world economy, and also defines the functions of national branding and proposes an alternative formulation this terminology.

Maqola ma’lumotlari
MualliflarAchilova Nargiza Bakhtiyorovna, Ачилова Наргиза Бахтиёровна, Achilova Nargiza Baxtiyorovna
JurnalМеҳнат иқтисодиёти ва инсон капитали
NashriyotТДИУ
ISSN3030-3117
Nashr sanasi2023-10-19
Betlar466-474
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/lehc/voliss/477
Indeksga qo‘shilgan2026-10-24

DOI: 10.67668/lehc/voliss/477 · Maqolaning asl sahifasi

Kalit so‘zlar

milliy brend, milliy brending, raqobatli o‘ziga xoslik, milliy brendning o‘ziga xosligi, steykxolderlar, национальный бренд, национальный брендинг, конкурентная идентич­ ность, имидж национального бренда, идентичность национального бренда, стейкхолдеры, national brend, national brending competitive identity, national brand image, national brand identity, stakeholders

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAchilova Nargiza Bakhtiyorovna, Ачилова Наргиза Бахтиёровна, & Achilova Nargiza Baxtiyorovna (2023). THE ESSENCE AND IMPORTANCE OF NATIONAL BRANDING OF COUNTRIES IN THE CONDITIONS OF GLOBALIZATION. Меҳнат иқтисодиёти ва инсон капитали, 466-474. https://doi.org/10.67668/lehc/voliss/477
GOST (OAK)Achilova Nargiza Bakhtiyorovna, Ачилова Наргиза Бахтиёровна, Achilova Nargiza Baxtiyorovna THE ESSENCE AND IMPORTANCE OF NATIONAL BRANDING OF COUNTRIES IN THE CONDITIONS OF GLOBALIZATION // Меҳнат иқтисодиёти ва инсон капитали. – 2023. – P. 466-474. – DOI: 10.67668/lehc/voliss/477.
MLAAchilova Nargiza Bakhtiyorovna, Ачилова Наргиза Бахтиёровна, and Achilova Nargiza Baxtiyorovna. “THE ESSENCE AND IMPORTANCE OF NATIONAL BRANDING OF COUNTRIES IN THE CONDITIONS OF GLOBALIZATION.” Меҳнат иқтисодиёти ва инсон капитали, 466-474, 2023. https://doi.org/10.67668/lehc/voliss/477
ChicagoAchilova Nargiza Bakhtiyorovna, Ачилова Наргиза Бахтиёровна, and Achilova Nargiza Baxtiyorovna. “THE ESSENCE AND IMPORTANCE OF NATIONAL BRANDING OF COUNTRIES IN THE CONDITIONS OF GLOBALIZATION.” Меҳнат иқтисодиёти ва инсон капитали, 466-474 (2023). https://doi.org/10.67668/lehc/voliss/477
HarvardAchilova Nargiza Bakhtiyorovna, Ачилова Наргиза Бахтиёровна, and Achilova Nargiza Baxtiyorovna (2023) ‘THE ESSENCE AND IMPORTANCE OF NATIONAL BRANDING OF COUNTRIES IN THE CONDITIONS OF GLOBALIZATION’, Меҳнат иқтисодиёти ва инсон капитали, 466-474. https://doi.org/10.67668/lehc/voliss/477
BibTeX
@article{achilovanargizabakhtiyorovna2023,
  title = {THE ESSENCE AND IMPORTANCE OF NATIONAL BRANDING OF COUNTRIES IN THE CONDITIONS OF GLOBALIZATION},
  author = {Achilova Nargiza Bakhtiyorovna and Ачилова Наргиза Бахтиёровна and Achilova Nargiza Baxtiyorovna},
  journal = {Меҳнат иқтисодиёти ва инсон капитали},
  year = {2023},
  pages = {466-474},
  doi = {10.67668/lehc/voliss/477},
  url = {https://doi.org/10.67668/lehc/voliss/477}
}

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