Oʻzbekiston turizmida tajriba marketingi vositalaridan foydalanishning nazariy asoslari va amaliy yoʻnalishlari

Narziqulov Elbek Farxod oʻgʻli

Marketing · 2026-yil

Annotatsiya

The article examines the theoretical foundations of experience marketing tools in tourism and the practical directions of their application in Uzbekistan. The main experience marketing models are systematised; based on the indicators of the tourism sector of Uzbekistan for 2016-2025, a disproportion between the growth of infrastructure capacity and the length of stay of tourists is identified. Drawing on the results of a survey of international tourists, the priority of experience elements in the formation of destination image is substantiated, and a classification of experience formats for Uzbekistan based on strategic experiential modules is proposed. The study used official statistics, the results of a survey of 149 international tourists and path analysis. It was found that affective image had a stronger effect on visit intention, and that this image was shaped mainly by the people and tourism product elements. The proposed experience formats rely on existing resources and are aimed at extending touristsʼ length of stay and increasing revisit intention. The experience-based tourism marketing practice of Georgia, Türkiye and Kazakhstan was also reviewed comparatively.

Maqola ma’lumotlari
MualliflarNarziqulov Elbek Farxod oʻgʻli
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-10-15
Son10
Betlar85-96
TilO‘zbek
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss10/2187
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026iss10/2187 · Maqolaning asl sahifasi

Kalit so‘zlar

tajriba marketingi, tajriba iqtisodiyoti, strategik tajriba modullari, turistik imij, qolish davomiyligi, turistik mahsulot, mehmondoʻstlik, Oʻzbekiston, маркетинг впечатлений, экономика впечатлений, стратегические экспериенциальные модули, туристический имидж, продолжительность пребывания, туристический продукт, гостеприимство, Узбекистан, experience marketing, experience economy, strategic experiential modules, destination image, length of stay, tourism product, hospitality, Uzbekistan

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APANarziqulov Elbek Farxod oʻgʻli (2026). OʻZBEKISTON TURIZMIDA TAJRIBA MARKETINGI VOSITALARIDAN FOYDALANISHNING NAZARIY ASOSLARI VA AMALIY YOʻNALISHLARI. Marketing, (10), 85-96. https://doi.org/10.67668/mj/2026iss10/2187
GOST (OAK)Narziqulov Elbek Farxod oʻgʻli OʻZBEKISTON TURIZMIDA TAJRIBA MARKETINGI VOSITALARIDAN FOYDALANISHNING NAZARIY ASOSLARI VA AMALIY YOʻNALISHLARI // Marketing. – 2026. – № 10. – B. 85-96. – DOI: 10.67668/mj/2026iss10/2187.
MLANarziqulov Elbek Farxod oʻgʻli. “OʻZBEKISTON TURIZMIDA TAJRIBA MARKETINGI VOSITALARIDAN FOYDALANISHNING NAZARIY ASOSLARI VA AMALIY YOʻNALISHLARI.” Marketing, (10), 85-96, 2026. https://doi.org/10.67668/mj/2026iss10/2187
ChicagoNarziqulov Elbek Farxod oʻgʻli. “OʻZBEKISTON TURIZMIDA TAJRIBA MARKETINGI VOSITALARIDAN FOYDALANISHNING NAZARIY ASOSLARI VA AMALIY YOʻNALISHLARI.” Marketing, (10), 85-96 (2026). https://doi.org/10.67668/mj/2026iss10/2187
HarvardNarziqulov Elbek Farxod oʻgʻli (2026) ‘OʻZBEKISTON TURIZMIDA TAJRIBA MARKETINGI VOSITALARIDAN FOYDALANISHNING NAZARIY ASOSLARI VA AMALIY YOʻNALISHLARI’, Marketing, (10), 85-96. https://doi.org/10.67668/mj/2026iss10/2187
BibTeX
@article{narziqulovelbekfarxodogli2026,
  title = {OʻZBEKISTON TURIZMIDA TAJRIBA MARKETINGI VOSITALARIDAN FOYDALANISHNING NAZARIY ASOSLARI VA AMALIY YOʻNALISHLARI},
  author = {Narziqulov Elbek Farxod oʻgʻli},
  journal = {Marketing},
  year = {2026},
  number = {10},
  pages = {85-96},
  doi = {10.67668/mj/2026iss10/2187},
  url = {https://doi.org/10.67668/mj/2026iss10/2187}
}

Boshqa maqola uchun iqtibos tayyorlash

Marketing jurnalidan boshqa maqolalar

Marketing — barcha maqolalar · 2026-yil arxivi

Narziqulov Elbek Farxod oʻgʻli — boshqa maqolalari

Iqtisodiyot sohasidagi boshqa maqolalar

Iqtisodiyot sohasidagi OAK jurnallari