Методический обзор оценки трансформационных процессов

Кудайназарова Дилназ Кошкарбаевна

Marketing · 2026-yil

Annotatsiya

The article examines theoretical and methodological approaches to assessing transformation processes taking place in modern organizations and economic systems under the influence of technological, institutional, organizational and market factors. The need to move from evaluating individual quantitative results to a comprehensive measurement of the depth, speed, sustainability and effectiveness of transformation is substantiated. Based on an analysis of scientific approaches, the author’s assessment system is proposed, comprising five key blocks: strategic transformation, organizational and process changes, technological transformation, human capital and economic performance. To aggregate the indicators, an integral index of transformation processes is proposed, which makes it possible to determine the level of transformation maturity of the object of study. Analytical data were developed to assess the dynamics of the integral index and the structure of transformation factors. The results showed that technological modernization alone does not ensure a high level of transformation effectiveness; the decisive factor is a coordinated change in strategy, business processes, human capital and the management system.

Maqola ma’lumotlari
MualliflarКудайназарова Дилназ Кошкарбаевна
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-10-15
Son10
Betlar40-48
TilRus
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss10/2184
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026iss10/2184 · Maqolaning asl sahifasi

Kalit so‘zlar

transformatsiya jarayonlari, baholash metodologiyasi, transformatsion yetuklik, raqamli transformatsiya, tashkiliy oʻzgarishlar, integral indeks, samaradorlik, innovatsiyalar, inson kapitali, трансформационные процессы, методология оценки, трансформационная зрелость, цифровая трансформация, организационные изменения, интегральный индекс, эффективность, инновации, человеческий капитал, transformation processes, assessment methodology, transformation maturity, digital transformation, organizational change, integral index, effectiveness, innovation, human capital

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAКудайназарова Дилназ Кошкарбаевна (2026). МЕТОДИЧЕСКИЙ ОБЗОР ОЦЕНКИ ТРАНСФОРМАЦИОННЫХ ПРОЦЕССОВ. Marketing, (10), 40-48. https://doi.org/10.67668/mj/2026iss10/2184
GOST (OAK)Кудайназарова Дилназ Кошкарбаевна МЕТОДИЧЕСКИЙ ОБЗОР ОЦЕНКИ ТРАНСФОРМАЦИОННЫХ ПРОЦЕССОВ // Marketing. – 2026. – № 10. – С. 40-48. – DOI: 10.67668/mj/2026iss10/2184.
MLAКудайназарова Дилназ Кошкарбаевна. “МЕТОДИЧЕСКИЙ ОБЗОР ОЦЕНКИ ТРАНСФОРМАЦИОННЫХ ПРОЦЕССОВ.” Marketing, (10), 40-48, 2026. https://doi.org/10.67668/mj/2026iss10/2184
ChicagoКудайназарова Дилназ Кошкарбаевна. “МЕТОДИЧЕСКИЙ ОБЗОР ОЦЕНКИ ТРАНСФОРМАЦИОННЫХ ПРОЦЕССОВ.” Marketing, (10), 40-48 (2026). https://doi.org/10.67668/mj/2026iss10/2184
HarvardКудайназарова Дилназ Кошкарбаевна (2026) ‘МЕТОДИЧЕСКИЙ ОБЗОР ОЦЕНКИ ТРАНСФОРМАЦИОННЫХ ПРОЦЕССОВ’, Marketing, (10), 40-48. https://doi.org/10.67668/mj/2026iss10/2184
BibTeX
@article{article2026,
  title = {МЕТОДИЧЕСКИЙ ОБЗОР ОЦЕНКИ ТРАНСФОРМАЦИОННЫХ ПРОЦЕССОВ},
  author = {Кудайназарова Дилназ Кошкарбаевна},
  journal = {Marketing},
  year = {2026},
  number = {10},
  pages = {40-48},
  doi = {10.67668/mj/2026iss10/2184},
  url = {https://doi.org/10.67668/mj/2026iss10/2184}
}

Boshqa maqola uchun iqtibos tayyorlash

Marketing jurnalidan boshqa maqolalar

Marketing — barcha maqolalar · 2026-yil arxivi

Кудайназарова Дилназ Кошкарбаевна — boshqa maqolalari

Iqtisodiyot sohasidagi boshqa maqolalar

Iqtisodiyot sohasidagi OAK jurnallari