Namangan Viloyatida turizm marketingini rivojlantirishning zamonaviy boshqaruv mexanizmlari

Ismoilova Nafisa Ikromjon qizi

Marketing · 2026-yil

Annotatsiya

The article analyzes the current state of tourism marketing development in Namangan Region and modern management mechanisms. The study evaluates tourism indicators for 2023–2025 using statistical and comparative methods. The results indicate growth in tourist flows and the volume of tourism services, while problems remain in territorial branding, digital marketing, and tourism product diversification. The study concludes by proposing management mechanisms aimed at improving the effectiveness of tourism marketing. The analysis draws on data from the Namangan Regional Statistics Department and the Tourism Committee on tourist numbers, foreign tourist flows, the volume of tourism services, accommodation facilities, hotel beds and sectoral employment. Between 2023 and 2025, the number of tourists increased by 39.5%, foreign tourists by 81.0% and the volume of tourism services by 67.7%. The proposed mechanisms include a regional tourism brand, a digital marketing ecosystem, tourism product diversification and a regional marketing council.

Maqola ma’lumotlari
MualliflarIsmoilova Nafisa Ikromjon qizi
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-09-07
Son9
Betlar817-825
TilO‘zbek
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss9/2131
Indeksga qo‘shilgan2026-10-09

DOI: 10.67668/mj/2026iss9/2131 · Maqolaning asl sahifasi

Kalit so‘zlar

Namangan viloyati, turizm marketingi, hududiy brend, raqamli marketing, turistik mahsulot, boshqaruv mexanizmi, turistik salohiyat, xizmatlar sohasi, Наманганская область, туристический маркетинг, территориальный бренд, цифровой маркетинг, туристический продукт, механизм управления, туристический потенциал, сфера услуг, Namangan Region, tourism marketing, territorial brand, digital marketing, tourism product, management mechanism, tourism potential, service sector

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAIsmoilova Nafisa Ikromjon qizi (2026). NAMANGAN VILOYATIDA TURIZM MARKETINGINI RIVOJLANTIRISHNING ZAMONAVIY BOSHQARUV MEXANIZMLARI. Marketing, (9), 817-825. https://doi.org/10.67668/mj/2026iss9/2131
GOST (OAK)Ismoilova Nafisa Ikromjon qizi NAMANGAN VILOYATIDA TURIZM MARKETINGINI RIVOJLANTIRISHNING ZAMONAVIY BOSHQARUV MEXANIZMLARI // Marketing. – 2026. – № 9. – B. 817-825. – DOI: 10.67668/mj/2026iss9/2131.
MLAIsmoilova Nafisa Ikromjon qizi. “NAMANGAN VILOYATIDA TURIZM MARKETINGINI RIVOJLANTIRISHNING ZAMONAVIY BOSHQARUV MEXANIZMLARI.” Marketing, (9), 817-825, 2026. https://doi.org/10.67668/mj/2026iss9/2131
ChicagoIsmoilova Nafisa Ikromjon qizi. “NAMANGAN VILOYATIDA TURIZM MARKETINGINI RIVOJLANTIRISHNING ZAMONAVIY BOSHQARUV MEXANIZMLARI.” Marketing, (9), 817-825 (2026). https://doi.org/10.67668/mj/2026iss9/2131
HarvardIsmoilova Nafisa Ikromjon qizi (2026) ‘NAMANGAN VILOYATIDA TURIZM MARKETINGINI RIVOJLANTIRISHNING ZAMONAVIY BOSHQARUV MEXANIZMLARI’, Marketing, (9), 817-825. https://doi.org/10.67668/mj/2026iss9/2131
BibTeX
@article{ismoilovanafisaikromjonqizi2026,
  title = {NAMANGAN VILOYATIDA TURIZM MARKETINGINI RIVOJLANTIRISHNING ZAMONAVIY BOSHQARUV MEXANIZMLARI},
  author = {Ismoilova Nafisa Ikromjon qizi},
  journal = {Marketing},
  year = {2026},
  number = {9},
  pages = {817-825},
  doi = {10.67668/mj/2026iss9/2131},
  url = {https://doi.org/10.67668/mj/2026iss9/2131}
}

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