Samarkand’s value proposition for different segments of the tourism market

Anvarov Nodir Allayorovich, Анваров Нодир Аллаёрович, Anvarov Nodir Allayorovich

Меҳнат иқтисодиёти ва инсон капитали · 2026-yil

Annotatsiya

This article examines the theoretical and practical aspects of developing a value proposition for Samarkand tailored to various segments of the tourism market. It analyzes key components of the destination's appeal, including its cultural and historical heritage, architectural landmarks, national cuisine, events, tourism infrastructure, and service quality. Particular attention is paid to market segmentation based on travel objectives, consumer preferences, motivations, and the expected value of the tourism experience. The study explores opportunities for creating specialized offerings for cultural, gastronomic, event, business, pilgrimage, and family tourism. It substantiates the need to shift from a generalized promotion of tourism resources to a differentiated marketing approach targeting specific audiences. The research findings can be applied to enhance tourism products, marketing communications, and the positioning of Samarkand. The proposed approach aims to increase tourist satisfaction, strengthen the destination's competitive advantages, and bolster Samarkand's position in both domestic and international tourism markets.

Maqola ma’lumotlari
MualliflarAnvarov Nodir Allayorovich, Анваров Нодир Аллаёрович, Anvarov Nodir Allayorovich
JurnalМеҳнат иқтисодиёти ва инсон капитали
NashriyotТДИУ
ISSN3030-3117
Nashr sanasi2026-09-30
Jild5
Son3
Betlar224-239
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/lehc/vol5iss3/347
Indeksga qo‘shilgan2026-10-06

DOI: 10.67668/lehc/vol5iss3/347 · Maqolaning asl sahifasi

Kalit so‘zlar

turistik bozor, qiymat taklifi, turistik destinatsiya, bozor segmentatsiyasi, turistik mahsulot, maqsadli segmentlar, turistik xizmatlar, turizm marketingi, madaniy turizm, gastronomik turizm, tadbirlar turizmi, destinatsiyaning raqobatbardoshligi, Туристический рынок, ценностное предложение, туристская дестинация, сегментация рынка, туристический продукт, целевые сегменты, туристические услуги, маркетинг туризма, культурный туризм, гастрономический туризм, событийный туризм, конкурентоспособность дестинации, Tourism market, value proposition, tourism destination, market segmentation, tourism product, target segments, tourism services, tourism marketing, cultural tourism, gastronomic tourism, event tourism, destination competitiveness

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAnvarov Nodir Allayorovich, Анваров Нодир Аллаёрович, & Anvarov Nodir Allayorovich (2026). SAMARKAND’S VALUE PROPOSITION FOR DIFFERENT SEGMENTS OF THE TOURISM MARKET. Меҳнат иқтисодиёти ва инсон капитали, 5(3), 224-239. https://doi.org/10.67668/lehc/vol5iss3/347
GOST (OAK)Anvarov Nodir Allayorovich, Анваров Нодир Аллаёрович, Anvarov Nodir Allayorovich SAMARKAND’S VALUE PROPOSITION FOR DIFFERENT SEGMENTS OF THE TOURISM MARKET // Меҳнат иқтисодиёти ва инсон капитали. – 2026. – T. 5, № 3. – P. 224-239. – DOI: 10.67668/lehc/vol5iss3/347.
MLAAnvarov Nodir Allayorovich, Анваров Нодир Аллаёрович, and Anvarov Nodir Allayorovich. “SAMARKAND’S VALUE PROPOSITION FOR DIFFERENT SEGMENTS OF THE TOURISM MARKET.” Меҳнат иқтисодиёти ва инсон капитали, 5(3), 224-239, 2026. https://doi.org/10.67668/lehc/vol5iss3/347
ChicagoAnvarov Nodir Allayorovich, Анваров Нодир Аллаёрович, and Anvarov Nodir Allayorovich. “SAMARKAND’S VALUE PROPOSITION FOR DIFFERENT SEGMENTS OF THE TOURISM MARKET.” Меҳнат иқтисодиёти ва инсон капитали, 5(3), 224-239 (2026). https://doi.org/10.67668/lehc/vol5iss3/347
HarvardAnvarov Nodir Allayorovich, Анваров Нодир Аллаёрович, and Anvarov Nodir Allayorovich (2026) ‘SAMARKAND’S VALUE PROPOSITION FOR DIFFERENT SEGMENTS OF THE TOURISM MARKET’, Меҳнат иқтисодиёти ва инсон капитали, 5(3), 224-239. https://doi.org/10.67668/lehc/vol5iss3/347
BibTeX
@article{anvarovnodirallayorovich2026,
  title = {SAMARKAND’S VALUE PROPOSITION FOR DIFFERENT SEGMENTS OF THE TOURISM MARKET},
  author = {Anvarov Nodir Allayorovich and Анваров Нодир Аллаёрович and Anvarov Nodir Allayorovich},
  journal = {Меҳнат иқтисодиёти ва инсон капитали},
  year = {2026},
  volume = {5},
  number = {3},
  pages = {224-239},
  doi = {10.67668/lehc/vol5iss3/347},
  url = {https://doi.org/10.67668/lehc/vol5iss3/347}
}

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