Artificial intelligence and competitive advantage in higher education: opportunities and challenges

Boynazarova , Iroda

Яшил иқтисодиёт ва тараққиёт · 2026-yil

Annotatsiya

Artificial intelligence (AI) is increasingly transforming higher education, creating new opportunitiesto enhance educational quality, institutional efficiency, research capacity, student support, and graduateemployability. However, the extent to which AI can generate sustainable competitive advantage remainsinsufficiently understood. The study examines AI as a strategic organizational capability and explores howits integration with human capital, institutional processes, educational quality, labour-market alignment, andresponsible governance can contribute to the long-term competitiveness of higher education institutions.Drawing on the Resource-Based View (RBV), the study employs a qualitative, evidence-based researchdesign based on systematic secondary-data analysis and theoretical synthesis of evidence from UNESCO,the World Economic Forum, and the OECD. The findings indicate that AI adoption alone does not constitutea sustainable competitive advantage; rather, strategic value emerges when AI is effectively integrated withdistinctive human and organizational capabilities. The evidence also indicates the increasing institutionalizationof AI governance and growing labour-market demand for AI-related competencies.At the same time, data privacy, equality of access, academic integrity, ethical considerations, and institutionalreadiness remain important areas requiring systematic attention. The study concludes that sustainablecompetitive advantage depends on the development of responsible, strategically aligned, and human-centredAI capabilities.

Maqola ma’lumotlari
MualliflarBoynazarova , Iroda
JurnalЯшил иқтисодиёт ва тараққиёт
NashriyotТошкент давлат иқтисодиёт университети
ISSN2992-8982
Nashr sanasi2026-09-01
Jild4
Son9
Betlar109-114
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-09-15

Maqolaning asl sahifasi

Kalit so‘zlar

artificial intelligence, higher education, competitive advantage, Resource-Based View, AI capability, generative AI, digital transformation, human capital, institutional capability, educational quality, graduate employability, labour-market alignment, AI governance, responsible AI, digital inequality.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APABoynazarova , Iroda (2026). ARTIFICIAL INTELLIGENCE AND COMPETITIVE ADVANTAGE IN HIGHER EDUCATION: OPPORTUNITIES AND CHALLENGES. Яшил иқтисодиёт ва тараққиёт, 4(9), 109-114. https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/12334
GOST (OAK)Boynazarova , Iroda ARTIFICIAL INTELLIGENCE AND COMPETITIVE ADVANTAGE IN HIGHER EDUCATION: OPPORTUNITIES AND CHALLENGES // Яшил иқтисодиёт ва тараққиёт. – 2026. – T. 4, № 9. – P. 109-114.
MLABoynazarova , Iroda. “ARTIFICIAL INTELLIGENCE AND COMPETITIVE ADVANTAGE IN HIGHER EDUCATION: OPPORTUNITIES AND CHALLENGES.” Яшил иқтисодиёт ва тараққиёт, 4(9), 109-114, 2026. https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/12334
ChicagoBoynazarova , Iroda. “ARTIFICIAL INTELLIGENCE AND COMPETITIVE ADVANTAGE IN HIGHER EDUCATION: OPPORTUNITIES AND CHALLENGES.” Яшил иқтисодиёт ва тараққиёт, 4(9), 109-114 (2026). https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/12334
HarvardBoynazarova , Iroda (2026) ‘ARTIFICIAL INTELLIGENCE AND COMPETITIVE ADVANTAGE IN HIGHER EDUCATION: OPPORTUNITIES AND CHALLENGES’, Яшил иқтисодиёт ва тараққиёт, 4(9), 109-114. https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/12334
BibTeX
@article{boynazarovairoda2026,
  title = {ARTIFICIAL INTELLIGENCE AND COMPETITIVE ADVANTAGE IN HIGHER EDUCATION: OPPORTUNITIES AND CHALLENGES},
  author = {Boynazarova , Iroda},
  journal = {Яшил иқтисодиёт ва тараққиёт},
  year = {2026},
  volume = {4},
  number = {9},
  pages = {109-114},
  url = {https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/12334}
}

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