A strategic marketing analysis of uzbektelecom jsc in Uzbekistan's telecommunications market

Isokova Aziza Alisher kizi

Marketing · 2026-yil

Annotatsiya

The article examined Uzbektelecom JSC’s marketing strategy in Uzbekistan’s telecommunications market and opportunities to improve customer experience. A qualitative case study used secondary sources, customer journey mapping, SWOT analysis, competitor comparison, marketing mix analysis, and qualitative content analysis. Infrastructure, service diversity, and brand recognition were described as competitive advantages. Selection, purchase, and service usage stages were compared for customers with different levels of awareness. Opportunities were identified to improve information provision, technical support, and digital communication. Recommendations addressed youth promotion, loyalty programmes, and integrated marketing communications. These recommendations aimed to strengthen customer relationships, improve service processes, and enhance the company’s competitive position.

Maqola ma’lumotlari
MualliflarIsokova Aziza Alisher kizi
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-09-07
Son9
Betlar57-67
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss9/1941
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026iss9/1941 · Maqolaning asl sahifasi

Kalit so‘zlar

strategic marketing, Uzbektelecom, telecommunications market, customer experience, customer journey mapping, SWOT analysis, marketing mix, customer loyalty.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAIsokova Aziza Alisher kizi (2026). A STRATEGIC MARKETING ANALYSIS OF UZBEKTELECOM JSC IN UZBEKISTAN'S TELECOMMUNICATIONS MARKET. Marketing, (9), 57-67. https://doi.org/10.67668/mj/2026iss9/1941
GOST (OAK)Isokova Aziza Alisher kizi A STRATEGIC MARKETING ANALYSIS OF UZBEKTELECOM JSC IN UZBEKISTAN'S TELECOMMUNICATIONS MARKET // Marketing. – 2026. – № 9. – P. 57-67. – DOI: 10.67668/mj/2026iss9/1941.
MLAIsokova Aziza Alisher kizi. “A STRATEGIC MARKETING ANALYSIS OF UZBEKTELECOM JSC IN UZBEKISTAN'S TELECOMMUNICATIONS MARKET.” Marketing, (9), 57-67, 2026. https://doi.org/10.67668/mj/2026iss9/1941
ChicagoIsokova Aziza Alisher kizi. “A STRATEGIC MARKETING ANALYSIS OF UZBEKTELECOM JSC IN UZBEKISTAN'S TELECOMMUNICATIONS MARKET.” Marketing, (9), 57-67 (2026). https://doi.org/10.67668/mj/2026iss9/1941
HarvardIsokova Aziza Alisher kizi (2026) ‘A STRATEGIC MARKETING ANALYSIS OF UZBEKTELECOM JSC IN UZBEKISTAN'S TELECOMMUNICATIONS MARKET’, Marketing, (9), 57-67. https://doi.org/10.67668/mj/2026iss9/1941
BibTeX
@article{isokovaazizaalisherkizi2026,
  title = {A STRATEGIC MARKETING ANALYSIS OF UZBEKTELECOM JSC IN UZBEKISTAN'S TELECOMMUNICATIONS MARKET},
  author = {Isokova Aziza Alisher kizi},
  journal = {Marketing},
  year = {2026},
  number = {9},
  pages = {57-67},
  doi = {10.67668/mj/2026iss9/1941},
  url = {https://doi.org/10.67668/mj/2026iss9/1941}
}

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