Maqolada yashil innovatsiyalarni tijoratlashtirishda marketing yondashuvlarining oʻrni tadqiq etilgan. Yashil innovatsion mahsulotlarni bozor talabiga moslashtirish, isteʼmolchilarni segmentlash, ekologik qiymat taklifini shakllantirish, yashil brending va marketing kommunikatsiyalaridan foydalanish masalalari tahlil qilingan. Oʻzbekiston sharoitida marketing mexanizmlarini takomillashtirish boʻyicha takliflar ishlab chiqilgan.
| Mualliflar | Soliyev Axmadjon |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2026-09-07 |
| Son | 9 |
| Betlar | 8-16 |
| Til | O‘zbek |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2026iss9/1935 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2026iss9/1935 · Maqolaning asl sahifasi
yashil innovatsiya, tijoratlashtirish, yashil marketing, marketing strategiyasi, ekologik mahsulot, isteʼmolchi, brending, innovatsion rivojlanish.
| APA | Soliyev Axmadjon (2026). YASHIL INNOVATSIYALARNI TIJORATLASHTIRISHDA MARKETING YONDASHUVLARI. Marketing, (9), 8-16. https://doi.org/10.67668/mj/2026iss9/1935 |
|---|---|
| GOST (OAK) | Soliyev Axmadjon YASHIL INNOVATSIYALARNI TIJORATLASHTIRISHDA MARKETING YONDASHUVLARI // Marketing. – 2026. – № 9. – B. 8-16. – DOI: 10.67668/mj/2026iss9/1935. |
| MLA | Soliyev Axmadjon. “YASHIL INNOVATSIYALARNI TIJORATLASHTIRISHDA MARKETING YONDASHUVLARI.” Marketing, (9), 8-16, 2026. https://doi.org/10.67668/mj/2026iss9/1935 |
| Chicago | Soliyev Axmadjon. “YASHIL INNOVATSIYALARNI TIJORATLASHTIRISHDA MARKETING YONDASHUVLARI.” Marketing, (9), 8-16 (2026). https://doi.org/10.67668/mj/2026iss9/1935 |
| Harvard | Soliyev Axmadjon (2026) ‘YASHIL INNOVATSIYALARNI TIJORATLASHTIRISHDA MARKETING YONDASHUVLARI’, Marketing, (9), 8-16. https://doi.org/10.67668/mj/2026iss9/1935 |
| BibTeX | @article{soliyevaxmadjon2026,
title = {YASHIL INNOVATSIYALARNI TIJORATLASHTIRISHDA MARKETING YONDASHUVLARI},
author = {Soliyev Axmadjon},
journal = {Marketing},
year = {2026},
number = {9},
pages = {8-16},
doi = {10.67668/mj/2026iss9/1935},
url = {https://doi.org/10.67668/mj/2026iss9/1935}
} |
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