The article summarizes theoretical approaches of the foreign and national experts to the brand value assessment. The author suggests an original approach to the brand value assessment according to its value for the owner company, and substantiates the main regulations of the approach considering specific features of the assessment object.
| Mualliflar | Sayora Kasimova |
|---|---|
| Jurnal | Иқтисодиёт ва таълим |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 2010-6130, 2181-3582 |
| Nashr sanasi | 2023-04-28 |
| Jild | 24 |
| Son | 2 |
| Betlar | 191-196 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.55439/eced/vol24_iss2/a30 |
| Indeksga qo‘shilgan | 2026-09-02 |
DOI: 10.55439/eced/vol24_iss2/a30 · Maqolaning asl sahifasi · PDF
| APA | Sayora Kasimova (2023). THEORETICAL APPROACHES TO BRAND VALUE ASSESSMENT. Иқтисодиёт ва таълим, 24(2), 191-196. https://doi.org/10.55439/eced/vol24_iss2/a30 |
|---|---|
| GOST (OAK) | Sayora Kasimova THEORETICAL APPROACHES TO BRAND VALUE ASSESSMENT // Иқтисодиёт ва таълим. – 2023. – T. 24, № 2. – P. 191-196. – DOI: 10.55439/eced/vol24_iss2/a30. |
| MLA | Sayora Kasimova. “THEORETICAL APPROACHES TO BRAND VALUE ASSESSMENT.” Иқтисодиёт ва таълим, 24(2), 191-196, 2023. https://doi.org/10.55439/eced/vol24_iss2/a30 |
| Chicago | Sayora Kasimova. “THEORETICAL APPROACHES TO BRAND VALUE ASSESSMENT.” Иқтисодиёт ва таълим, 24(2), 191-196 (2023). https://doi.org/10.55439/eced/vol24_iss2/a30 |
| Harvard | Sayora Kasimova (2023) ‘THEORETICAL APPROACHES TO BRAND VALUE ASSESSMENT’, Иқтисодиёт ва таълим, 24(2), 191-196. https://doi.org/10.55439/eced/vol24_iss2/a30 |
| BibTeX | @article{sayorakasimova2023,
title = {THEORETICAL APPROACHES TO BRAND VALUE ASSESSMENT},
author = {Sayora Kasimova},
journal = {Иқтисодиёт ва таълим},
year = {2023},
volume = {24},
number = {2},
pages = {191-196},
doi = {10.55439/eced/vol24_iss2/a30},
url = {https://doi.org/10.55439/eced/vol24_iss2/a30}
} |
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