THEORETICAL APPROACHES TO BRAND VALUE ASSESSMENT

Sayora Kasimova

Иқтисодиёт ва таълим · 2023-yil

Annotatsiya

The article summarizes theoretical approaches of the foreign and national experts to the brand value assessment. The author suggests an original approach to the brand value assessment according to its value for the owner company, and substantiates the main regulations of the approach considering specific features of the assessment object.

Maqola ma’lumotlari
MualliflarSayora Kasimova
JurnalИқтисодиёт ва таълим
Nashr sanasi2023-04-28
Jild24
Son2
Betlar191-196
Tilen
DOI10.55439/eced/vol24_iss2/a30

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