Development of effective organizational-economic mechanisms for transition to the innovative marketing concept in enterprises under digital transformation

Bobomurodov , Qayimjon

Innovation science and technologiy · 2026-yil

Annotatsiya

This article presents the findings of a study devoted to the development of effective organizational and economicmechanisms for enterprises’ transition to the innovative marketing concept in the context of digital transformation. Theresearch examines the impact of digital tools, including artificial intelligence, Big Data, the Internet of Things (IoT),cloud technologies, and blockchain, on marketing activities. Based on statistical data on the development of the digitaleconomy in the Republic of Uzbekistan and the implementation of innovative marketing in enterprises, scientific andpractical conclusions were drawn. According to the research findings, a comprehensive six-component mechanism forthe transition to the innovative marketing concept in the context of digital transformation is proposed.

Maqola ma’lumotlari
MualliflarBobomurodov , Qayimjon
JurnalInnovation science and technologiy
NashriyotТошкент давлат иқтисодиёт университети
Nashr sanasi2026-04-01
Jild2
Son4
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.5281/zenodo.19674800
Indeksga qo‘shilgan2026-08-26

DOI: 10.5281/zenodo.19674800 · Maqolaning asl sahifasi

Kalit so‘zlar

digital transformation, innovative marketing, artificial intelligence, Big Data, omni-channel, enterprise, competitiveness, organizational and economic mechanism

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APABobomurodov , Qayimjon (2026). DEVELOPMENT OF EFFECTIVE ORGANIZATIONAL-ECONOMIC MECHANISMS FOR TRANSITION TO THE INNOVATIVE MARKETING CONCEPT IN ENTERPRISES UNDER DIGITAL TRANSFORMATION. Innovation science and technologiy, 2(4). https://doi.org/10.5281/zenodo.19674800
GOST (OAK)Bobomurodov , Qayimjon DEVELOPMENT OF EFFECTIVE ORGANIZATIONAL-ECONOMIC MECHANISMS FOR TRANSITION TO THE INNOVATIVE MARKETING CONCEPT IN ENTERPRISES UNDER DIGITAL TRANSFORMATION // Innovation science and technologiy. – 2026. – T. 2, № 4. – DOI: 10.5281/zenodo.19674800.
MLABobomurodov , Qayimjon. “DEVELOPMENT OF EFFECTIVE ORGANIZATIONAL-ECONOMIC MECHANISMS FOR TRANSITION TO THE INNOVATIVE MARKETING CONCEPT IN ENTERPRISES UNDER DIGITAL TRANSFORMATION.” Innovation science and technologiy, 2(4), 2026. https://doi.org/10.5281/zenodo.19674800
ChicagoBobomurodov , Qayimjon. “DEVELOPMENT OF EFFECTIVE ORGANIZATIONAL-ECONOMIC MECHANISMS FOR TRANSITION TO THE INNOVATIVE MARKETING CONCEPT IN ENTERPRISES UNDER DIGITAL TRANSFORMATION.” Innovation science and technologiy, 2(4) (2026). https://doi.org/10.5281/zenodo.19674800
HarvardBobomurodov , Qayimjon (2026) ‘DEVELOPMENT OF EFFECTIVE ORGANIZATIONAL-ECONOMIC MECHANISMS FOR TRANSITION TO THE INNOVATIVE MARKETING CONCEPT IN ENTERPRISES UNDER DIGITAL TRANSFORMATION’, Innovation science and technologiy, 2(4). https://doi.org/10.5281/zenodo.19674800
BibTeX
@article{bobomurodovqayimjon2026,
  title = {DEVELOPMENT OF EFFECTIVE ORGANIZATIONAL-ECONOMIC MECHANISMS FOR TRANSITION TO THE INNOVATIVE MARKETING CONCEPT IN ENTERPRISES UNDER DIGITAL TRANSFORMATION},
  author = {Bobomurodov , Qayimjon},
  journal = {Innovation science and technologiy},
  year = {2026},
  volume = {2},
  number = {4},
  doi = {10.5281/zenodo.19674800},
  url = {https://doi.org/10.5281/zenodo.19674800}
}

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