The study systematically examined the theoretical foundations of criteria for evaluating marketing activityeffectiveness in construction materials manufacturing enterprises. The main theoretical approaches to measuringmarketing effectiveness — financial, market, customer, and process performance criteria — were comparativelyanalyzed. Conceptual foundations of a multi-level criteria system and a balanced evaluation model were developed.The sectoral adaptation of the marketing metrics system was theoretically substantiated, taking into account the specificcharacteristics of the construction materials industry. The results demonstrated that the integrated application of financialand non-financial criteria contributed to improving the quality of marketing management
| Mualliflar | Uzakova , Umida |
|---|---|
| Jurnal | Innovation science and technologiy |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| Nashr sanasi | 2026-02-01 |
| Jild | 2 |
| Son | 2 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.5281/zenodo.18726031 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.5281/zenodo.18726031 · Maqolaning asl sahifasi
marketing effectiveness, evaluation criteria, construction materials, marketing metrics, marketing ROI, customer value.
| APA | Uzakova , Umida (2026). CRITERIA FOR EVALUATING THE EFFECTIVENESS OF MARKETING ACTIVITIES IN CONSTRUCTION MATERIALS MANUFACTURING ENTERPRISES. Innovation science and technologiy, 2(2). https://doi.org/10.5281/zenodo.18726031 |
|---|---|
| GOST (OAK) | Uzakova , Umida CRITERIA FOR EVALUATING THE EFFECTIVENESS OF MARKETING ACTIVITIES IN CONSTRUCTION MATERIALS MANUFACTURING ENTERPRISES // Innovation science and technologiy. – 2026. – T. 2, № 2. – DOI: 10.5281/zenodo.18726031. |
| MLA | Uzakova , Umida. “CRITERIA FOR EVALUATING THE EFFECTIVENESS OF MARKETING ACTIVITIES IN CONSTRUCTION MATERIALS MANUFACTURING ENTERPRISES.” Innovation science and technologiy, 2(2), 2026. https://doi.org/10.5281/zenodo.18726031 |
| Chicago | Uzakova , Umida. “CRITERIA FOR EVALUATING THE EFFECTIVENESS OF MARKETING ACTIVITIES IN CONSTRUCTION MATERIALS MANUFACTURING ENTERPRISES.” Innovation science and technologiy, 2(2) (2026). https://doi.org/10.5281/zenodo.18726031 |
| Harvard | Uzakova , Umida (2026) ‘CRITERIA FOR EVALUATING THE EFFECTIVENESS OF MARKETING ACTIVITIES IN CONSTRUCTION MATERIALS MANUFACTURING ENTERPRISES’, Innovation science and technologiy, 2(2). https://doi.org/10.5281/zenodo.18726031 |
| BibTeX | @article{uzakovaumida2026,
title = {CRITERIA FOR EVALUATING THE EFFECTIVENESS OF MARKETING ACTIVITIES IN CONSTRUCTION MATERIALS MANUFACTURING ENTERPRISES},
author = {Uzakova , Umida},
journal = {Innovation science and technologiy},
year = {2026},
volume = {2},
number = {2},
doi = {10.5281/zenodo.18726031},
url = {https://doi.org/10.5281/zenodo.18726031}
} |
Boshqa maqola uchun iqtibos tayyorlash
In the contemporary global economy, sustainable economic growth is increasingly influenced by a country’sability to strengthen its export potential and integrate effectively into international markets. This article…
Foreign trade policy plays a crucial role in shaping the economic development of countries in an increasinglyinterconnected global economy. This article examines the essence of foreign trade policy, its theoretical…
This study systematically examines the fundamental theoretical paradigms and conceptual frameworksgoverning project financing within Public-Private Partnership (PPP) structures. The research explores the specific…
This article analyzes the role of tax policy in the financial stimulation of innovative activity at industrial enterprises,as well as the impact of tax incentives and preferences on investment activity. In addition, the…
Mazkur maqolada korxonalarda sotish tizimini tashkil etish va uni takomillashtirishning nazariy hamdaamaliy jihatlari yoritilgan. Sotish jarayonining samaradorligini oshirishda marketing strategiyalarini to‘g‘ri…
This article presents a systematic review of the theoretical and empirical literature examining the interrelationshipbetween inflation, economic growth, and unemployment within the frameworks of the Phillips Curve and…
This article examines current issues related to the adaptation of the accounting system of Uzbekistan toInternational Financial Reporting Standards (IFRS). The study analyzes the existing regulatory framework, key…
This article examines the theoretical and practical aspects of analyzing production costs at fruit and vegetableprocessing enterprises. The study focuses on grouping costs by economic elements, functional areas, and…
Currently, the process of digitalizing retail lending operations is being actively implemented in commercialbanks. This article examines the stages, advantages, and key principles of digitalizing retail lending and…
This article examines modern approaches to improving models for conducting environmental audits. Thestudy proposes a risk- and outcome-oriented, digitally evidence-based regional environmental audit model. The…
Innovation science and technologiy — barcha maqolalar · 2026-yil arxivi
The scientific article shows the content and essence of the mechanism of development of enterprises in the construction materials industry. In particular, ensuring the integration of elements of organizational…
Ilmiy mаqolаdа qurilish mаtеriаllаri ishlаb chiqаruvchi korхonаlаrdа boshqаruv va ishlаb chiqаrish sаmаrаdorliginioshirish nаtijаlаrigа ko‘rа, bozor tаmoyillаrigа аsoslаngаn boshqаruv vа ishlаb chiqаrishni tаshkil еtish…
This article examines the effective management of marketing communications in enterprises producing construction materials. Within the scope of the study, the concept of Integrated Marketing Communications (IMC) is…
This study is focused on exploring ways to improve management efficiency in construction materials manufacturing enterprises. The analysis thoroughly examines the role of quality management systems in ensuring process…
Maqolada qurilish materiallari ishlab chiqaruvchi korxonalarning ijtimoiy yoʻnaltirilgan yashil marketing strategiyasi arzon uy-joy qurilishi bozoriga qanday taʼsir etishi baholandi. Umumiy qiymat yaratish konsepsiyasi…
Tadqiqotda qurilish materiallari ishlab chiqaruvchi korxonalarda marketing faoliyatining tashkiliy tuzilmasinioptimallashtirish masalalari nazariy jihatdan oʻrganildi. Adabiyotlar tahlili asosida funksional, divizion va…
This study examines the association between Internet use and self-rated health and investigates the role of online health information behaviors in this relationship. Using data from the 2021 Chinese General Social…
На материалах, опубликованных по август 2024 года, исследуется достаточность бюджетного покрытия обязательств государственно-частного партнёрства. Предложена совместная проверка объёма, сроков и допустимых источников…
Maqolada O‘zbekiston sport tashkilotlarida sun’iy intellekt (SI) va ma’lumotlarga asoslangan boshqaruvning iqtisodiy samaradorlik bilan bog‘liqligini o‘rganish uchun rasmiy statistik ma’lumotlar tahlil qilinadi…
The article analyzes the institutional formation and everyday educational practice of girls’ education in Turkestan in the late nineteenth and early twentieth centuries. It examines traditional schools led by otinoyi…
This study presents a comprehensive analysis of the geostrategic role of Khwarezm in the transregional trade system of Eurasia during the 9th–12th centuries, based on written sources, historiography, and archaeological…
В статье исследуется, почему налоговые и тарифные льготы могут не приводить к привлечению инвестиций в дата-центры для искусственного интеллекта (ИИ). На основе теории комплементарности М. Кремера построена…